Famyo, a Bengaluru-based kids’ lifestyle brand that transforms everyday essentials into fun, collectible products, has raised Rs 4 crore in a seed funding round led by IAN Angel Fund.
Other participants in the round include Shivali Vij, Deepank Kumar, Pratik Mathurkar, and Uday Sodhi, along with The Chennai Angels, Stoffer Norden, and other strategic backers.
The capital will be deployed to develop proprietary IP, expand character design, build influencer and performance-led marketing engines, and strengthen its talent base across product, growth, and supply chain functions.
Founded by Karishma Seetharaman and Ritvik Raj, Famyo is reimagining children’s daily essentials—such as blankets, towels, pouches, and school gear—into design-first, collectible-led products anchored in original characters and playful themes.
Its standout offerings like glow-in-the-dark blankets, poncho towels, and character-themed accessories combine creativity, safety, and premium quality to meet the dual expectations of kids (fun & design) and parents (reliability & quality).
The brand has already achieved an annual revenue run rate (ARR) of over Rs 12 crore, growing at 40% quarter-on-quarter, with strong traction among both children and parents.
Over the next 12–24 months, Famyo plans to scale 4x, expand its IP portfolio, and launch new collectible-driven seasonal drops and collaborations.
By: Arushi Agarwal
