Food as medicine—the idea that prioritizing nutrition can improve health and help prevent disease—has been around for a while, but it was Minneapolis-based Food for Health that digitized it and made it accessible to grocery shoppers through an AI-powered, software-as-a-service app, explains founder and CEO Adam Southam.
The app, GoNo Food Finder, brings in data from more than 107,000 peer-reviewed clinical studies from institutions such as Johns Hopkins and Harvard to analyze the efficacy of each ingredient in a product or a recipe. “It’s not our truth; it is the truth,” says Southam.
The app uses a grading system to recommend the best dietary options based on the user’s health conditions.
“For any medicine to be effective, it has to be hyper-personalized,” Southam says.
Users enter data about health into the app, which then points out poor choices. “We’re not saying don’t eat the pizza,” Southam says. “We’re saying eat the right pizza.”
The marketplace wasn’t interested in it for most of the concept’s 11-year life. Covid-19 changed that.
“Food as medicine has gone from being a nice, happy vision to a must-have.”
Since launching in 2022, Southam has acquired five patents (with 27 more in process) in three countries and is working on partnering with 83 stores across the globe. Forty experts serve as advisors.
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In addition to licensing the app to insurance companies, he says Food for Health will continue to target grocery shoppers.
Users can subscribe for $4.99 per month.
Headquarters: Minneapolis
Founded: 2022
Founder: Adam Southam
Website: foodforhealth.ai
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