Top 100 Fitness Startups to Watch in 2026

Strava builds a social fitness app for athletes to track their runs, rides, and other workouts. The platform is well-regarded for its community features, which allow users to share activities and compete on popular routes.

Vivo runs an interactive online fitness program designed specifically for older adults to stay active and connected. Their platform features live, small-group classes led by expert trainers that focus on improving strength, balance, and mobility.

Eternal builds a digital health club for people passionate about staying active. The platform provides members with world-class coaching, personalized programming, and a supportive community.

Wellhub created a corporate wellness platform that gives employees flexible access to thousands of gyms, fitness studios, and wellness apps. Their all-in-one subscription helps companies support employee well-being by offering a wide variety of physical and mental health options.

AllTrails develops a leading outdoor recreation app used by millions to discover and navigate trails. The platform offers hand-curated trail maps alongside crowdsourced photos and reviews for activities like hiking, biking, and running.

The American Heart Association fights heart disease and stroke as the nation’s oldest and largest voluntary health organization. They accomplish this by funding critical cardiovascular medical research and educating the public on healthier living.

Availity operates one of the nation’s largest real-time health information networks, connecting healthcare providers with payers. Their platform allows professionals to exchange clinical, financial, and administrative data to streamline workflows and reduce administrative burdens.

Playbook builds a platform that allows fitness creators, trainers, and athletes to launch their own mobile app. Their service helps these professionals build a subscription business and monetize their content directly with their audience.

[solidcore] offers a high-intensity, low-impact workout on a proprietary resistance machine. Their method uses slow and controlled movements to target slow-twitch muscle fibers, effectively building long and lean muscle.

Lumen created a handheld device that analyzes metabolism by measuring the CO2 in a user’s breath. The accompanying app provides personalized nutrition and lifestyle recommendations to help people lose weight and increase their energy levels.