Click to activate or always on: What actually works? Omar Rafii digs into one of the key questions in rewards and engagement and gives his thoughts to Justin Hanna and Grant Evans on the latest episode of The Payments Shed Podcast. 👉 Should offers always be available, or should customers have to activate them? It might seem like a small UX decision, but it affects: • How customers discover offers • Whether they use them at the right moment • The actual value a campaign delivers Always on can feel effortless, but click to activate captures intent, and intent is often what drives real action. A useful reminder that the mechanics behind rewards matter just as much as the rewards themselves. 🎙️ Sponsored by: TAMI 🤝 Supported by: PCN #fintech #payments #loyalty #cardlinked #customerexperience
♬ original sound – thepaymentsshedpod
@thepaymentsshedpod Click to activate or always on: What actually works? Omar Rafii digs into one of the key questions in rewards and engagement and gives his thoughts to Justin Hanna and Grant Evans on the latest episode of The Payments Shed Podcast. 👉 Should offers always be available, or should customers have to activate them? It might seem like a small UX decision, but it affects: • How customers discover offers • Whether they use them at the right moment • The actual value a campaign delivers Always on can feel effortless, but click to activate captures intent, and intent is often what drives real action. A useful reminder that the mechanics behind rewards matter just as much as the rewards themselves. 🎙️ Sponsored by: TAMI 🤝 Supported by: PCN #fintech #payments #loyalty #cardlinked #customerexperience
