Startup Of The Week: AmorSui – TechRound

Startup Of The Week: AmorSui - TechRound

  • AmorSui is a sustainable medical apparel and protective wear startup founded by chemist Beau Wangtrakuldee, Ph.D., after she suffered a chemical burn caused by a low-quality lab coat.
  • PPE is too often low-quality, single-use, and designed without inclusivity in mind, putting healthcare workers, scientists, and clean manufacturing professionals at unnecessary risk.
  • AmorSui develops high-performance, reusable protective apparel that saves costs and reduces waste while promoting safety and dignity at work, including isolation gowns, lab coats, and a fire-resistant hijab designed to bring cultural inclusivity to PPE.

Website: www.amorsui.com 

 

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What is AmorSui?

 

AmorSui – Latin for “love self” – is a mission-driven company reimagining protective wear as a form of self-care. By combining scientific rigor, sustainable design, and inclusivity, AmorSui helps professionals protect both their bodies and their well-being while at work.

“I started AmorSui after being burned in a lab accident caused by a poor-quality coat. No one should have to risk their safety, or compromise their identity, just to do the work they love. AmorSui is here to change that.”

– Beau Wangtrakuldee, Ph.D., Founder and CEO at AmorSui

 

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Is There A Market For Sustainable, Inclusive PPE?

 

Yes. The global PPE market was valued at $80+ billion in 2024 and continues to grow as healthcare, clean manufacturing, and STEM sectors face rising demands for both safety and sustainability. Hospitals alone discard 5+ million tons of single-use protective apparel annually in the U.S., driving up both environmental costs and institutional budgets.

At the same time, burnout and attrition rates among healthcare workers are at record highs (nearly 45% reported symptoms of burnout in 2024, CDC). For many, wellness at work is not just about mental health, it’s about feeling safe, comfortable, and seen. AmorSui directly addresses these pain points with reusable, high-performance PPE that can reduce waste by up to 80%, save hospitals and labs millions of dollars over time, and offer culturally inclusive options such as the fire-resistant hijab.

The market opportunity is clear: sustainability mandates, workforce retention, and inclusivity are reshaping how organizations evaluate PPE. AmorSui sits at this intersection.

 

What Products Does AmorSui Have?

 

Reusable Isolation Gowns – FDA-compliant, infection-control gowns that maintain protection through industrial laundering.

Reusable Lab Coats – Durable, functional, and designed for healthcare and STEM professionals.

Fire-Resistant Hijab – Flame-resistant PPE that provides cultural inclusivity for Muslim women working in labs, hospitals, and clean manufacturing.

Products are available via www.amorsui.com and through enterprise partnerships with hospitals, labs, and research institutions.



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