Vokol, the AI sports podcast startup, has signed its most high-profile user to date with the UFL.
The professional spring football league will use Vokol to automate the creation of audio content before, during and after games from the perspective of UFL teams in all eight of its markets. This will help the league boost its sponsorship inventory as well as serving fans in a scalable way.
“AI’s real upside isn’t doing the same things cheaper,” Vokol CEO Mark Antal wrote on Linkedin. “It’s creating value that didn’t exist before.”
Jason Bernstein, the UFL’s VP of partner strategy and solutions, added that the goal is “leveraging innovation to drive both fan engagement and corporate growth. By integrating AI-powered audio into our content strategy, we are creating scalable digital assets that allow us to monetize AI in a practical, measurable way while delivering new value to our brand partners.”
Vokol has added veteran industry executives Andrew Bimson and Shripal Shah as advisors. Betting operator VIP Play is a client. It has begun pilot partnerships with teams in MLB and the NWSL.
