AI startup Sett raises $30M in Series B to scale AI game marketing agents beyond gaming into fintech, apps, and ecommerce by 2026.
The latest funding brings Sett’s total capital raised to $57 million, according to a report by Calcalist.
Founded in 2023, Sett has already achieved significant traction, generating tens of millions of dollars in revenue. Its client base includes major gaming companies such as Zynga, Playtika, and Papaya Gaming.
The company plans to expand beyond gaming into performance marketing for fintech, mobile apps, and ecommerce sectors by the end of 2026.
Key Highlights
- Sett raises $30M Series B, total funding reaches $57M
- AI agents automate game marketing 15x faster and 25x cheaper
- Expansion planned into fintech, apps, and ecommerce by 2026
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Sett’s core offering revolves around AI-powered agents designed to automate the entire game marketing process. These systems act as autonomous tools capable of managing the creative pipeline from start to finish, addressing growing industry demand for automation. This demand has intensified due to rising user acquisition costs and increased complexity following platform privacy changes, which have forced marketers to operate more efficiently with leaner campaigns.
The company claims its AI agents can execute workflows up to 15 times faster and 25 times more cost-effectively than traditional marketing approaches. This efficiency could significantly reduce operational burdens for gaming firms that currently rely on large marketing and creative teams.
Notably, Playtika’s presence as a client underscores the relevance of Sett’s technology, as the company already employs data-driven systems to optimize game performance. Playtika has also earmarked between $600 million and $1.2 billion for mergers and acquisitions over three years, highlighting the scale of investment in the sector.
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Overall, Sett’s growth reflects a broader industry shift toward automation, where gaming companies increasingly prioritize efficient user acquisition and scalable monetization over traditional creative-heavy strategies.
