Fameloop AI, a new technology startup developed in Romania and the United Kingdom, has launched its platform designed to help companies secure their presence within artificial intelligence recommendations. The venture has attracted significant backing from Andrei Vasile and Mihai Vădan, the serial entrepreneurs who founded the SanoPass health platform prior to its acquisition by MedLife.
As consumer behaviour shifts away from traditional search engine result lists toward synthesised answers provided by AI systems, Fameloop AI introduces a system called “Loop”. This solution enables small and medium-sized businesses, agencies, and marketing teams to monitor how they are perceived by AI and actively influence the answers generated by platforms such as ChatGPT, Gemini, and Claude.
“If you’re not included in the AI-generated answer, you’re not part of the decision-making process. This is a fundamental shift. Fameloop not only shows how a brand is perceived, but also provides a clear process through which these outcomes can be influenced,” says Andrada Giușcă, Business Development Director at Fameloop AI.
The platform functions as a recurring operational system that identifies gaps between a brand and its competitors, generates relevant content, and tracks how these signals are integrated by AI models over time.
The startup operates simultaneously in the Romanian and British markets. The UK operations are led by Cristina Hlinschi, who brings two decades of experience from roles at British Airways and Edenred. According to data cited by the company, while Google maintains an 82% market share, AI platforms have already achieved a combined reach of approximately 32%, representing nearly 40% of Google’s reach in Western markets—a trend now accelerating in Romania.
“In the United Kingdom, artificial intelligence is already becoming a key element in how people explore options and make decisions. The challenge is that most companies lack visibility into how they appear in these responses. Fameloop was built to solve this, not just through measurement, but through a continuous improvement process,” says Cristina Hlinschi, UK Business Development Director.
Investors Andrei Vasile and Mihai Vădan, who have previously backed ventures in fintech, digital health, and engineering, view the platform as an essential tool for the next stage of digital discovery.
“We are already seeing accelerated adoption in Western markets of solutions that not only analyze but also continuously act to influence how brands are recommended by artificial intelligence. These systems will become essential for any company that wants to remain relevant,” the investors stated.
Beyond SanoPass, Andrei Vasile also co-founded Salarium, Romania’s first fintech platform for salary advances, and is involved as an investor in startups such as EpicVisits and foodfix.tech. Mihai Vădan is the founder and managing partner of ING Proiect Management, a company specializing in architecture, engineering, consulting, and project management.
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