The lifestyle sector includes a diverse group of companies from around the world. This includes Germany’s NuCom Group, valued at $2.2 billion, and the US based men’s grooming brand Harry’s, which has raised over $907 million.
The industry also features direct to consumer brands that have grown quickly. UK fitness apparel company Gymshark reached a $1.45 billion valuation, while India’s audio brand boAt is valued at $1.4 billion.
Below is the full list of 12 Lifestyle unicorn startups at this time.
Top 10 Most Valuable Lifestyle Unicorns
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Get the Sheet for $50 NuCom Group operates as a strategic investment firm focused on growing a portfolio of consumer brands. Their expertise lies in combining content and commerce to help their portfolio companies scale effectively.
Harry’s creates thoughtfully designed shaving equipment and men’s grooming products sold directly to consumers. They built their brand on offering German-engineered razor blades at a fair price, disrupting the established men’s care industry.
Trendy International Group operates a diverse portfolio of fashion and lifestyle brands that blend artistic expression with commercial retail. They are known for popular clothing lines like the womenswear brand Ochirly and the menswear brand Trendiano.
Gymshark designs and sells a popular line of fitness apparel and accessories directly to consumers online. The brand has become a major player in the industry by cultivating a dedicated community of athletes and fitness enthusiasts.
boAt designs and sells a popular line of consumer audio gear and wearables, from headphones to smartwatches. The brand has built a strong following with its fashion-forward, lifestyle-oriented products offered at accessible prices.
Away designs and sells a popular line of luggage and travel essentials for the modern traveler. They are best known for their durable, minimalist suitcases that feature smart details to solve real travel problems.
Vagaro offers a booking and business management platform for salons, spas, and fitness studios. Their software helps these businesses manage appointments, process payments, and market their services to new and existing clients.
Numbrs created a financial services app that enables customers to manage their existing bank accounts and personal finances. Their platform aggregates data from multiple accounts to give users a comprehensive overview of their financial health in one place.
TechStyle Fashion Group operates a portfolio of direct-to-consumer fashion brands, including JustFab and Fabletics, using a membership commerce model. They deliver a personalized shopping experience to millions of members, offering curated selections of apparel, shoes, and lifestyle products.
V3 Group develops a portfolio of leading Asian brands in the lifestyle and wellness markets. They are known for companies like OSIM, a pioneer in wellness technology, and the luxury tea brand TWG Tea.
The Remaining 2 Lifestyle Unicorns
While the top ten grab the headlines, they only tell part of the story. We’re seeing more and more successful lifestyle companies pop up, especially in Asia.
Each one is building a strong business by focusing on what people truly want. Below are the other lifestyle unicorns making a name for themselves.
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