Social media intern, Wispr Flow
Tobin’s latest work term is based in San Francisco, California, where he works on Gen Z consumer growth. His goal is to help make Wispr Flow a household name.
Q&A with Tobin
What sparked your interest in finance?
“I’ve always been into business, but even longer than that I have wanted to be a lawyer. I came to Waterloo for Legal Studies, hoping to pursue law after. When I turned 18, I wanted to learn how to make money so I started investing. A few months in, my friends were interested and wanted to learn more so I put together a 40-page document of everything they needed to know about investing. My friends looked at it and told me they didn’t want to read that much, so I started making TikToks about it instead and they really loved it.”
“I think strangers really loved watching my videos as well. I took all the knowledge I learned about personal finance and beginner investing and turned them into videos, and that really catapulted my career. A lot of startups started asking about how they can do growth at a very early stage and so I was able to help quite a few companies with growth strategy and marketing. After that, I got really well connected to the startup space in Toronto and San Francisco and then landed this role here at Wispr.”
“I do think the finance thing was purely by chance. I had no intention of going into finance initially. After my investing journey on TikTok started doing really well, I started thinking about pursuing something in corporate finance. It was definitely a thought, but it wasn’t enticing enough for me to fully jump on that ship.”
What made you start creating content about your career?
“I don’t identify with the label of a ‘content creator’ because I don’t think of it as making content. It just started for teaching my friends finance and something for them to look back on.”
“I’ve pivoted my videos into my life because I think it’s really cool to showcase the raw and unfiltered truth of what has happened throughout my career. On social media, people tend to just post their wins. I don’t see enough people talking about the struggles and how difficult it is to get here, and then how much pressure and stress there is once you do get here. People just portray it as the greatest thing ever to land a prestigious job, but I think you do sacrifice a lot of things and people don’t realize that.”
