Amazon is set to begin testing a suite of artificial intelligence (AI) tools designed for film and television production in March 2026, as the company moves its in-house technology beyond internal development and into limited external trials.
Amazon MGM Studios established a dedicated AI Studio last year to develop proprietary tools aimed at streamlining production workflows. The initiative has focused on areas such as maintaining character consistency across shots and supporting both pre-production and post-production processes.
According to a recent report by Reuters, the tools are now ready to enter a closed beta phase, with selected industry partners invited to participate from March. Amazon has said it expects to share initial results from the programme by May, though it has declined to provide further details on the tools or their deployment.
The AI Studio has been working with a small group of industry figures, including visual effects artist and director Robert Stromberg, actor and producer Kunal Nayyar, and former Pixar animator Colin Brady, to assess how the technology could be integrated into creative workflows. The effort is supported by Amazon Web Services and involves collaboration with multiple large language model (LLM) providers, as per the Reuters report.
In an interview with Wire last year, Amazon said that its biblical drama series “House of David” as an example, noting that its second season included over 300 AI-generated shots.
The expansion of AI in Hollywood has prompted growing debate within the industry, with concerns raised about its potential impact on jobs, creative control and the future of filmmaking. Other major studios and streaming platforms are also experimenting with similar technologies. For example, Netflix last year said that generative AI was used to create a building collapse sequence in its series The Eternaut.