29. Brite Payments – TechRound

29. Brite Payments - TechRound

Company: Brite Payments

CEO and Founder: Lena Hackeloer

Website: https://britepayments.com/

29 Brite Payments

About Brite Payments

 

Founded in 2019 by Lena Hackeloer, Brite Payments was created to address long-standing inefficiencies in European payments, particularly the cost, friction and risk associated with card-based transactions. Built by a team with experience across leading European fintech companies including Klarna, Trustly, Tink, Qliro and SOFORT, the company was established with a clear understanding of both merchant challenges and evolving consumer payment behaviour.

From the outset, Brite focused on enabling instant account-to-account payments through open banking infrastructure. While open banking introduced the potential for faster and more direct transactions, adoption across Europe has been limited by fragmented bank connectivity, inconsistent user experiences and the lack of scalable merchant infrastructure. Brite was designed to overcome these barriers and make bank payments a viable alternative to cards.

One of the main challenges has been supporting the transition of bank-based payments from early adoption to mainstream commercial use. Brite addressed this by building a payments platform designed for real-time performance, reliability and ease of integration. Its proprietary Brite Instant Payments Network enables instant processing around the clock, improving consistency and performance across markets.

A key differentiator is the combination of instant payments and instant payouts within a single platform. This allows businesses to move funds in real time, improving cash flow and operational efficiency. Payments are typically completed in under 60 seconds, providing a faster and more seamless checkout experience for consumers.

The company has also focused on delivering measurable commercial value for merchants. Brite helps reduce payment costs by up to 30% compared to traditional methods, while eliminating chargebacks and reducing fraud exposure. Its consistent checkout experience supports strong conversion performance, with returning users achieving conversion rates above 90%. In addition, its data solutions enable faster onboarding, helping merchants increase completed registrations and improve customer acquisition.

Today, Brite operates across 27 European markets and connects to more than 3800 banks, providing broad coverage for merchants with international operations. This scale has helped demonstrate that open banking can function as core payment infrastructure rather than a niche alternative.

The impact of Brite Payments lies in accelerating the shift toward real-time, account-to-account payments in Europe. By combining speed, cost efficiency and user experience, the company is helping redefine how payments are made, moving the market toward faster, more transparent and more efficient digital payment systems.

 

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