Shiva Ganesh Gaddam and Madhulash Babu Krovvidi are among Asia’s emerging changemakers. (ETV Bharat)
Hyderabad: Two young Telugu entrepreneurs have secured their names in the prestigious Forbes 30 Under 30 Asia list for their impactful work in fintech and social innovation. Forbes has recognised Shiva Ganesh Gaddam and Madhulash Babu Krovvidi among Asia’s emerging changemakers.
Hyderabad-based entrepreneur Shiva Ganesh Gaddam founded fintech startup Geni5 with the aim of introducing financial literacy to children at an early age.
The platform explains financial concepts like saving, budgeting, investing, insurance and entrepreneurship, through comic-based storytelling designed for children and young learners. The model turns complex financial topics into engaging, easy-to-understand content.
His innovative approach earned him a spot on the Forbes list under the Finance and Venture Capital category. Geni5 has already received support through a grant from Emergent Ventures and is now preparing to raise seed funding later this year. The company is also reportedly working toward receiving approval from the Reserve Bank of India to directly offer financial services for students.
Another Telugu entrepreneur featured on the list is Madhulash Babu Krovvidi, a native of Srungavruksham village in Andhra Pradesh’s West Godavari district.
Motivated by the need to reduce the technology gap between urban and rural students, he established the Edodvaja Foundation in Hyderabad.
One of the foundation’s key initiatives is the Futuristic Lab on Wheels (FLO Bus), which is a mobile laboratory designed to bring advanced hardware equipment and modern technology directly to rural schools lacking lab infrastructure.
The specially equipped bus visits schools and gives students hands-on exposure to emerging technologies through interactive learning sessions. According to the foundation, the FLO Bus initiative has so far reached over 60,000 rural students, helping them access science and technology education that may otherwise not be available to them.
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