AI monetization in ASEAN ‘nascent’ but usage boosts e-commerce: report

AI monetization in ASEAN 'nascent' but usage boosts e-commerce: report


20261021 e-Conomy SEA report

Representatives from Bain & Co., Google and Temasek Holdings presenting the e-Conomy SEA 2026 report in Singapore on Oct. 21. (Photo by Kentaro Takeda) 

KENTARO TAKEDA

SINGAPORE — The expanding use of AI for product recommendations and content creation in e-commerce will boost Southeast Asia’s digital economy despite economic uncertainty and still very low monetization of the technology, according to a report released on Wednesday.



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