Insurtech startup InsuranceDekho has entered cricket sponsorship for the first time, securing broadcast partnerships for India’s upcoming tours of Zimbabwe…
Graza has signed a league deal with NASCAR Holdings in addition to the RFK Racing team pact that was announced…
Key Takeaways Otto Sport AI secured $16.5 million in seed funding co-led by Mamba Growth Equity and Rally Ventures The…
Return of legacy brands: Startup exits prompting structural reset in cricket sponsorship? Exchange4Media Source link
How FIBA 3×3 is building a startup sport into a sponsorship magnet Insider Sport Source link
Measuring TV commercials is complicated enough – let alone measuring the impact of sports sponsorships. Relo Metrics is one of a…
