Indian Institute of Technology Delhi (IIT Delhi), one among the five initial IITs established for education, research, and development in science, engineering, and technology accompanied by a high standing in India, initiated its career as the College of Engineering in 1961, the Institute was later given the status of an Institution of National Importance under the “Institutes of Technology (Amendment) Act, 1963” and was renamed “Indian Institute of Technology Delhi.” It was then given the status of Deemed University with powers to formulate its academic policy, conduct its own examinations, and grant its own degrees.
Overview:
This Executive Programme in Healthcare Entrepreneurship and Management- CEP, IIT Delhi aims to unlock a growth paradigm in the healthcare industry specially designed for both graduates and working professionals to convert into transitional entrepreneurship roles. The learner-centric programme will have in-depth theory and hands-on experience in conception, design, prototyping, testing, customer discovery, sales and marketing, commercialization, and management of cutting-edge healthcare products and services. The course contents cover the development and design, testing and customer identification, sales and marketing, commercialization, and management of new healthcare products and services.
The programme will focus on the conception, design, prototyping, testing, customer discovery, sales and marketing, commercialization, and management of cutting-edge healthcare products and services. CEP, IIT Delhi faculty, doctors from AIIMS, and industry experts will hold discussions on:
- A wide range of health-related issues, from mental illnesses to foot pain, and the development of appropriate product- and service-related solutions.
- Concepts for designing B2C and B2B products will be addressed, and hands-on experience will be provided in customer discovery, iterative design optimization, and the design of a minimum viable product (MVP).
- State-of-the-art prototype development processes, tools, and testing methods will be discussed, along with the role of AI/ML and strategies for effective product branding, pricing, sales, and go-to-market.
- Extensive discussions on commercialization and management concepts, mainly related to business model development, funding, intellectual property, regulations, and scaling up.
- Most of the experiential and hands-on learning content will be taught by top faculty with engineering, clinical, industry, and start-up backgrounds. The learning will be pertinent for healthcare firms, for graduates wanting to enter the healthcare space as a start-up or biomedical engineer, and also entrepreneurs.
In addition, doctors and engineers will be taught, researchers and medical professionals in the field of biotechnology in a company or institute will gain insights into lab-to-market transfer of healthcare products.
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