While the spotlight often shines on headline-grabbing mega-rounds, the bedrock of Africa’s rapidly growing startup ecosystem lies in the consistent flow of smaller (or missed bigger rounds), yet equally vital, investments. This month’s edition of the African Startup Deal Tracker delves into these under-the-radar transactions, encompassing pre-seed funding, angel investments, and strategic acquisitions that collectively paint a picture of sustained growth and investor confidence across the continent. These deals, spanning diverse sectors from agri-tech to legal tech, highlight the ingenuity of African startup founders and the breadth of opportunities being seized.
Here’s a closer look at the notable under-the-radar investment activity we’re tracking this month:
FitXpert
- Investment: Seven-figure USD (at least $1,000,000+).
- Investor(s): Foras Investment (led by Mohamed Abouelnaga Negaty) under the 0107 Invest initiative.
- Sector/Focus: Healthtech / Vertical SaaS. An end-to-end software platform for fitness trainers, nutrition centers, and clinics that centralizes client management, program design, and progress tracking.
- Country of Operation: Egypt.
- Purpose: To enhance the technology stack, strengthen operational capabilities, and accelerate expansion into regional markets, specifically targeting the Gulf (GCC) region.
Mylo (B-TECH Subsidiary)
- Investment: $37,263,030 (EGP 1.76 Billion) via a second securitization bond issuance.
- Investor(s): Public debt market (with EG Bank acting as custodian).
- Sector/Focus: Fintech / Consumer Finance. A Shari’a-compliant digital finance platform offering flexible installment solutions across more than 5,000 brands.
- Country of Operation: Egypt.
- Purpose: To diversify funding sources, scale digital finance solutions, grow the user base, expand the merchant partnership network, and invest in the platform’s technological infrastructure.
Business For Teens
- Investment: Six-figure USD (at least $100,000+) Pre-seed round.
- Investor(s): Led by Salah Abou Elmagd (training and sales expert) and a group of angel investors.
- Sector/Focus: Edtech / Financial Literacy. An educational platform teaching entrepreneurship and financial literacy to teenagers (ages 10–16) through project-based learning and startup simulations.
- Country of Operation: Egypt and Saudi Arabia.
- Purpose: To expand operations, enhance program offerings, and deepen partnerships with schools across Egypt and the GCC, with a target of training over 6,000 students by the end of 2026.
