Elevar Sports integrates state-of-the-art design and engineering to create innovative sports products, with two major product lines: PERFORMANCE FOOTWEAR and CRICKET BATS. A unique line of bats is engineered to offer the batsmen an enhanced batting experience. The range carries a bat for every kind of player be it gully cricket or professional leagues. The bats feature a distinct and edgy aesthetic that has been warmly received by young millennial crickters.
The goal is to create a sports brand in India that connects with the millennials by emulating their style, culture, and values
In many ways, this industry leading innovation has upended the old cricket bat manufacturing sector. Further, Elevar’s footwear bridges the gap between high performance and lifestyle sneakers by being both feature-rich and high on design. “Similar sneaker tech/features are available from international shoe brands at 2x to 3x the price. Elevar’s mission is to make the latest and greatest in sneaker tech available to as many people as possible,” signifies Aayush Tapuriah, Co-founder.
Since its inception, Elevar has developed exponentially and carved out a market niche for itself. The firm has delivered its products to over 10,000 pin codes in India, over 50,000 customers have purchased its Products and nearly 80% of reviewers have given it a 4-5 star rating. Aside from this, the marketing efforts have remained conservative and primarily performance marketing focused as the brand has grown steadily through word of mouth marketing.
Elevar also boasts over 100,000 active followers across its Facebook and Instagram handles, as well as an NPS score of more than 50 on all of its products. Elevar’s early success was noticed by prominent investors – recently Kalaari Capital & Dream Capital (the investment arm of Dream11) invested $2.5 million into the young brand. And as Elevar forges ahead, more than new areas it is currently looking to create width across its existing categories by expanding its product portfolio in both Cricket & Footwear.
The firm sees itself dramatically expanding the selection of products and prices it can offer customers before the end of the year. Aside from this, the marketing efforts have remained conservative and primarily performance marketing focused. As its product portfolio expands, the firm will look to increase its marketing expenses in tandem, with the goal of being more aggressive in these efforts this year.
