Ben Affleck has recently sold his AI tech company to Netflix, which will aid filmmakers with its innovative post-production tools. Netflix announced the acquisition through a public statement on Thursday, March 5.
Ben Affleck sells his AI company to Netflix
Netflix has reportedly acquired InterPositive, an artificial intelligence-based filmmaking technology company founded by Ben Affleck. The streaming giant announced that the Gone Girl actor will step in as Senior Advisor while they invest in “creator-led innovation that keeps filmmakers at the center of the process.”
Affleck shared what inspired him to create InterPositive. “In 2022, I spent a lot of time observing the early rise of AI in production,” he began. “As a filmmaker, I could see how these models came up short. For artists to apply these tools towards telling the stories we dedicate our lives to, they need to be purpose-built to represent and protect all the qualities that make a great story,” Affleck added.
The Oscar-winning filmmaker continued, “We also need to preserve what makes storytelling human, which is judgment. The kind that takes decades to build, experience to hone, and that only people can have. I knew I had a responsibility to my peers and our industry, to protect the power of human creativity and the people behind it. In creating InterPositive, I sought to do just that.”
The actor further explained the objective of this tech in a video released by Netflix. Speaking with Netflix’s Chief Content Officer, Bela Bajaria, and Chief Product and Technology Officer Elizabeth Stone, Affleck noted that he was “worried that this was a technology that was gonna grow outside of the ecosystem of filmmakers and artists. I saw what I thought was a real opportunity and a real, authentic danger.”
However, InterPositive emphasizes the filmmaker’s creative vision. He shared, “You have to create your movie essentially first before you can really build your model around your movie using AI. And once you do that, you have your model, you control it.”
Originally reported by Namrata Ghosh for Mandatory.
