Mumbai-based Fullife Healthcare, the parent company of brands like Fast&Up and Chicnutrix, has raised Rs 300 crore from Elev8 Venture Partners. This fresh capital injection marks a significant step in the company’s growth trajectory as it continues to strengthen its position in the consumer health and wellness segment.
With this funding, Fullife Healthcare plans to expand into emerging categories such as digestive health, sleep support, and protein-based nutrition. At the same time, the company will continue to scale its existing portfolio across hydration, metabolic health, and beauty wellness, thereby reinforcing its multi-category strategy.
“This partnership will help us strengthen our brands, expand our product portfolio, and scale manufacturing capabilities as we enter the next phase of growth,” said Varun Khanna, co-founder & CEO of Fullife Healthcare, in a statement issued by the company.
Founded in 2011, Fullife Healthcare currently operates more than 100 SKUs across its brands, including Fast&Up, Chicnutrix, and NightOut. Moreover, the company has established a presence in over 40 countries. Looking ahead, it aims to expand further into key international markets such as the UK, GCC, and the US. Simultaneously, the company is focusing on strengthening its domestic distribution network and enhancing its digital channels to build a global fast-moving health and wellness goods (FMHG) platform.
In addition, Fullife Healthcare has attracted backing from several prominent investors, including Rakesh Jhunjhunwala, Sixth Sense Ventures, Kotak Securities, Akash Prakash, and Morgan Stanley Private Equity Asia, further underscoring investor confidence in its business model.
Meanwhile, Honagudi, managing partner at Elev8 Venture Partners, highlighted the broader industry shift. “Health and wellness is seeing a structural shift, with consumers proactively managing fitness and nutrition,” he said. Notably, Elev8 Venture Partners has also backed startups such as IDfy, Astrotalk, Smallcase, Porter, and Snapmint.
Fullife Healthcare’s latest funding round signals strong momentum in India’s health and wellness sector. By expanding into new categories, scaling globally, and strengthening its digital and manufacturing capabilities, the company is well-positioned to capitalize on the rising demand for proactive, lifestyle-driven nutrition solutions.
