Pooja Asar, Head of Marketing EV | Tata Motors: Coming from a background that spans some of India’s most recognized consumer brands, Pooja Asar brings a uniquely human lens to the world of electric mobility marketing. At Tata Motors, she has been instrumental in shaping EV communication that feels less about technology alone and more about people, behaviour, and everyday adoption. What makes her approach especially refreshing is the ability to combine empathy with sharp strategic thinking, understanding that for many Indians, the EV journey begins with questions, hesitation, and curiosity before it becomes conviction. Through thoughtful storytelling, culturally rooted campaigns, and digitally integrated experiences, Asar is helping make electric mobility feel more approachable, relatable, and relevant to a rapidly evolving generation of consumers.
Anuj Somani, Senior Marketing Manager – Brand, Retailer, Digital & PR | Volvo: There is a certain understated elegance in the way Anuj Somani approaches brand-building, thoughtful, emotionally aware, and deeply tuned into evolving consumer behaviour. At Volvo, he has helped shape communication that goes beyond luxury positioning to create more meaningful and experience-led connections with audiences. His understanding of modern marketing lies not just in visibility, but in relevance, knowing how to balance digital culture, retail experiences, and storytelling in a way that feels seamless and authentic. In an increasingly crowded automotive landscape, Somani’s work reflects the mindset of a marketer who values depth over noise, building narratives that stay with consumers long after the campaign ends.
Eric Vas, President (electric vehicles) | Bajaj Auto Ltd.: In a sector racing toward disruption, Eric Vas brings the steadiness of someone who understands both the legacy of Indian mobility and the demands of its electric future. As the leader driving Bajaj Auto’s electric vehicle journey, he has played a significant role in shaping how one of India’s most established automotive brands adapts to a rapidly changing landscape. What makes his leadership especially compelling is the balance between innovation and pragmatism, building electric mobility not as a fleeting trend, but as a sustainable long-term ecosystem. From strengthening the Chetak EV narrative to navigating evolving consumer expectations and industry realities, Vas represents a leadership style grounded in clarity, resilience, and thoughtful execution.
Geetika Bisla, CMO | OLA Electric: Few marketers understand the power of cultural relevance quite like Geetika Bisla. With nearly three decades of experience across global consumer and mobility brands, she brings to OLA Electric a leadership style that blends sharp strategic thinking with an instinctive understanding of evolving audiences. What makes her journey particularly compelling is the range of worlds she has navigated, from technology and consumer insights to youth-driven mobility narratives across India and Southeast Asia. At OLA Electric, Bisla is helping shape a brand that sits at the intersection of innovation, aspiration, and mass adoption, ensuring that the EV conversation feels not just futuristic, but deeply connected to the lives and ambitions of a new India.
Saurab Kapoor, Vice President & Head of Marketing (EV) | TVS Motor Company: With over two decades of experience across branding, strategy, and consumer engagement, Saurab Kapoor brings a deeply evolved perspective to the changing world of electric mobility. At TVS Motor Company, he has been instrumental in shaping the EV narrative for a brand that carries both legacy and innovation in equal measure. What distinguishes his approach is the ability to make emerging technology feel intuitive and emotionally resonant for everyday consumers. Rather than chasing noise, Kapoor’s work reflects a more considered understanding of modern mobility, one that values trust, experience, and long-term consumer relationships as much as product innovation itself.
Kausalya Nandakumar, Chief Business Officer | Hero MotoCorp: Kausalya Nandakumar belongs to a rare league of leaders who combine operational sharpness with a deeply future-focused mindset. As Chief Business Officer at Hero MotoCorp, she is helping shape the company’s emerging mobility journey at a time when India’s EV ecosystem is entering a defining phase. What makes her leadership particularly compelling is the diversity of experiences she brings across electric mobility, digital innovation, transformation, and platform-led businesses. Having spent years building and scaling new-age ventures, she approaches mobility not just as an automotive challenge, but as a larger ecosystem opportunity. In many ways, her journey reflects the evolving face of leadership in India’s EV space, agile, forward-looking, and driven by the belief that meaningful innovation must ultimately create real-world impact.
Saurabh Sharma, Head of Marketing | Ather Energy: There is a certain clarity and restraint in the way Saurabh Sharma approaches brand-building, thoughtful, consumer-first, and deeply rooted in understanding how people adopt new technology. Having been part of Ather Energy’s journey since its early years, he has played a defining role in shaping the identity of one of India’s most recognizable EV brands. What makes his contribution particularly significant is the ability to translate innovation into stories that feel accessible, relatable, and culturally relevant. From building the Ather 450X narrative to helping scale the brand’s presence in an increasingly competitive market, Sharma’s work reflects a marketer who understands that enduring brands are built not just through visibility, but through trust, consistency, and genuine consumer connection.
Pranesh Urs, Head of Marketing | Greaves Electric Mobility: Pranesh Urs brings to electric mobility the perspective of a marketer who understands both the science of brand-building and the emotion behind consumer choices. At Greaves Electric Mobility, he has been shaping communication in a category that is evolving rapidly, where trust and accessibility matter just as much as innovation. What stands out in his approach is the ability to simplify complexity, making conversations around EV adoption feel practical, relatable, and grounded in everyday realities. With a career spanning diverse industries and consumer ecosystems, Urs approaches marketing with a balance of creativity and strategic clarity, helping position electric mobility not as a distant aspiration, but as an increasingly natural part of modern Indian life.
Vivek Dhawan, Chief Strategy Officer | Omega Seiki Mobility: Vivek Dhawan represents a leadership style rooted in strategic clarity, adaptability, and deep industry experience. With more than 32 years across automotive and mobility sectors, he brings to Omega Seiki Mobility a strong understanding of how emerging technologies can be aligned with real market needs. As Chief Strategy Officer, he has been instrumental in shaping the company’s growth direction in a rapidly evolving EV environment. What distinguishes his approach is the ability to look beyond immediate trends and focus on building sustainable, future-ready mobility ecosystems. His journey reflects the role experienced leadership continues to play in guiding India’s electric mobility ambitions toward long-term impact.
Jitin Johnson, Head of Marketing | Simple Energy: In a category driven by rapid innovation and constant disruption, Jitin Johnson brings a measured and insight-led approach to brand-building. As Head of Marketing at Simple Energy, he is helping shape the identity of a company that represents a younger, more performance-oriented side of India’s EV movement. What makes his leadership noteworthy is the ability to connect technological ambition with real consumer aspiration, creating narratives that feel energetic without losing authenticity. Backed by over 16 years of experience across marketing and communications, Johnson’s work reflects a strong understanding of how emerging brands can build credibility, excitement, and long-term relevance in a highly competitive market.
Abhinav Sharma, Vice President – Marketing | Ultraviolette Automotive: Abhinav Sharma has been instrumental in shaping the bold, high-performance identity that Ultraviolette Automotive has come to represent within India’s EV ecosystem. With over 16 years of experience spanning brand strategy, consumer engagement, and automotive storytelling, he approaches marketing with the mindset of someone building not just a product, but a movement around futuristic mobility. What sets his work apart is the ability to create aspiration without disconnecting from authenticity, positioning electric vehicles as objects of desire, engineering excellence, and cultural relevance all at once. In many ways, Sharma’s leadership mirrors the evolution of India’s EV narrative itself: ambitious, design-led, and increasingly global in outlook.
Anand Kumar, Head of Brand, Marketing, Digital & Communications | Olectra Greentech Limited: At a time when sustainable public mobility is becoming central to India’s urban future, Anand Kumar is helping shape the conversation around clean transportation with both clarity and purpose. As the leader overseeing brand, marketing, digital, and communications at Olectra Greentech Limited, he brings a multidimensional understanding of how infrastructure-led innovation must also connect emotionally with people and cities. What makes his work especially significant is the ability to humanize large-scale mobility transformation, turning conversations around electric buses and sustainable transit into narratives of progress, accessibility, and long-term societal impact. His approach reflects the mindset of a communicator focused not just on visibility, but on building belief in the future of green mobility.
