- Deloitte and NVIDIA to help AI startups enter the market, giving them direct access to major clients
- Adopt 100 will give large businesses access to a trusted portfolio of AI startups, curated by NVIDIA and Deloitte, ready to help them scale AI solutions
At the heart of Adopt 100 is a curated, continually refreshed portfolio of enterprise-ready AI companies, identified by Deloitte and NVIDIA from the NVIDIA Inception programme. Launching with an initial cohort – and on a path to adopting 100 startups, Deloitte matches each client’s specific challenge to the best-fit solutions from the portfolio. They then design and deliver the end-to-end solution embedding the chosen AI products into the client’s broader technology landscape and core operations. Both firms invest time, technical resources, and work alongside the client and the startup to make every integration succeed.
Sam Roddick, Chief Strategy Officer Deloitte Consulting Services said: “The UK is recognised as a global hub for AI advancement with a thriving environment of tech startups. However, many organisations continue to struggle with the effective adoption and scaling of AI technologies, while many startups still find it difficult to break into the market.
“Adopt 100 is our commitment to simplifying clients’ AI journeys and achieving tangible return on investment as we empower businesses to move beyond experimentation and truly embed AI into their core operations. By combining our deep industry experience and transformation skills, alongside NVIDIA’s full stack AI infrastructure capabilities, we are in the sweet spot to match each client challenge to the right AI innovation.”
Tobias Halloran, EMEAI Director of Startups at NVIDIA added: “Europe has strong AI founders and startups, but many need a clearer path from early traction to enterprise deployment. Adopt 100 is designed to help close that gap. Working with Deloitte, we are connecting enterprise-ready NVIDIA Inception-accelerated startups via integrations into Deloitte’s products, and product solutions, offering go-to-market support that can help them reach customers faster, get into production, and scale into large organisations in Europe’s market.”
UK AI Minister, Kanishka Narayan said: “I have no doubt the next great AI innovation is being built in Britain, right now. But we’ve got to do more to give businesses the tools, support and confidence to take advantage of this technology.
“Adopt 100 will boost both innovative British AI startups and UK firms of all kinds that are trying to seize AI’s productivity-boosting potential. And it bolsters government’s own plans, through our £100 million BridgeAI programme, to boost AI uptake across the economy.”
Joining the initial Adopt 100 cohort are PolyAI and Doubleword. Commenting on the programme, the startups said:
Nikola Mrkšić, CEO, PolyAI: “PolyAI’s Agentic Dialog Platform runs complex customer conversations for global enterprises, helping each of them become the best version of themselves in every customer conversation. Now, through Adopt 100, we’re joining forces with NVIDIA to bring it to Deloitte’s clients across Europe. For Private Equity firms and their portfolios, it means AI transformation that’s already proven at scale, not a proof of concept.”
Meryem Arik, CEO, Doubleword: “The first challenge enterprises face when trying to truly adopt AI is understanding where it can deliver the greatest impact. The second is managing the spiralling token costs that come with real, scaled adoption. Doubleword’s inference platform helps enterprises reduce those costs by 50 – 90 per cent. Through our relationship with Deloitte and NVIDIA, we’re helping organisations not only identify high impact AI use cases, but also build the infrastructure needed to scale AI economically and sustainably.”
