Bengaluru; July 3, 2026 — Culture‑led lifestyle brand CUNIN has raised $450K in a pre‑seed round co‑led by All In Capital and Huddle Ventures. The fresh capital will accelerate product development, strengthen the team, boost brand building and support expansion into offline retail, the company said.
Founded by Kunal Shukla, Amish Bibhu and Afsal, CUNIN began in the fragrance segment with a debut collection called The World of Antonyms. The startup sells carryable perfume accessories — scent pieces designed to be worn, clipped and carried — and uses personality‑driven motifs such as IM‑Perfect, DIS‑Loyal, MIS‑Placed and MIS‑Aligned to invite customers to express different facets of identity.
CUNIN positions itself as a culture‑forward lifestyle label that combines storytelling, community and creator collaborations. The founders plan to broaden the fragrance portfolio, invest in content and brand experiences, launch community initiatives, and move into adjacent lifestyle categories over time.
The brand’s emphasis on identity and experiential design gives it a differentiated angle in a crowded fragrance market. However, scaling to offline retail and converting storytelling into repeat purchases will test unit economics and execution.
By : Sejal Thakur
