“Joe immediately got the pain point Brij solves: “This has been a problem that has been unsolvable. I market something online. I can only track ROAS online. I have no idea how they’re actually attributing to the store”. Every time I get on the phone with Joe, he wows me. His pointed feedback and advice has already reshaped how we position Brij and articulate our value.”
Sh concluded: “Every CMO wants the lower CAC and the higher ROAS. Better audience, better targeting, and then feeding all of those retail and marketplace purchases to ad platforms so they become smarter and more optimised. That’s the home run statement for me. He pushed us on simplifying our messaging for finance audiences: our messaging has to work at a CFO or PE level too, because the CMO is usually selling this to a finance partner who doesn’t understand the scope.”
“What’s the incremental revenue? What’s the efficiency gain? Show a chart: CPC down, ROAS up, with Brij versus without. Joe has been the advisor of our dreams and has become a true friend along the way. So grateful you sent that email, Joe. Excited for everything to come.”
2026 RTIH Innovation Awards
AI will be a key focus area at the 2026 RTIH Innovation Awards.
The awards are now open for entries and celebrate global retail technology innovation in a fast moving omnichannel world.
Our winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November.
Check out our 2025 winners here.
Our 2025 hall of fame entrants were revealed during a sold out event which took place at The HAC on 16th October and consisted of a drinks reception, three course meal, and awards ceremony presided over by award winning comedian, actress and writer Tiff Stevenson.
In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “This is the awards’ fifth year as a physical event. We started off with just 30 people at the South Place Hotel not far from here, then moved to London Bridge Hotel, then The Barbican, and last year RIBA’s HQ in the West End.”
“But I’m conscious of the fact that, to quote the legend that is Taylor Swift, You’re only as hot as your last hit, baby. So, this year we’ve moved to our biggest venue yet, and also pulled in our largest number of entries to date and broken attendance records.”
He added: “This year’s submissions have without doubt been our best yet. To quote one of the judges: The examples of innovative developments across both traditional and digital retail spaces were truly remarkable.”
Congratulations to our winners, and a big thank you to our sponsors, judging panel, the legend that is Tiff Stevenson, and all those who attended our 2025 gathering.
