Compass Communications has bagged
the public relations mandate for Virohan, India’s leader in the healthcare
education sector. The partnership aims to strengthen Virohan’s brand presence
as a leader in healthcare education and its mission to bridge the gap between
industry demand and skilled manpower.
Virohan supports a slew of universities to deliver undergraduate programs in allied healthcare, nursing, and healthcare management. These include PES (Dehradun), BBD University (Lucknow), CMR University (Bengaluru),
Assam Don Bosco University (Guwahati), MIT University (Shillong), and more.
It also works with top
healthcare organizations including Lenskart, Medanta, Healthians, Dr. Lal
PathLabs, and many more, creating a education-to-employment pipeline for
its learners.
Speaking on the partnership, Sumedha
Gupta, head of brand at Virohan, said: “At Virohan, we’re
building a healthcare education ecosystem that is industry-aligned,
outcome-driven, and scalable. As we expand our partnerships across universities
and healthcare employers, having a communications partner who understands both
education and healthcare is critical. We’re excited to work with Compass
Communications to shape a strong, credible narrative around Virohan’s mission
and impact.”
Rafi Q Khan, co-founder at Compass
Communications, added “Virohan is solving one of the most
pressing challenges in the healthcare ecosystem today—the talent crunch. Their
tech-driven approach to vocational training is truly transformative. We are excited
to partner with Virohan to amplify their vision of building a robust healthcare
workforce and to showcase their leadership in the healthcare education space.”
