The Seoul Olympic Memorial National Sports Promotion Foundation (Chairman Ha Hyung-joo) and the Ministry of Culture, Sports and Tourism (Minister Choi Hwi-young) will recruit companies to join the “2026 Sports Industry Startup Support Project” and the “2026 Accelerating Support Project” to support the growth of start-ups in the sports industry.
This project is promoted to discover start-up companies with innovative ideas and technologies in the sports field and to lay the foundation for corporate growth through step-by-step customized support.
The Seoul Olympic Memorial National Sports Promotion Foundation will select a total of 191 companies, from prospective founders to start-up growth-stage companies, to provide start-up childcare programs and commercialization support.
Depending on the start-up stage and the characteristics of the company, this project will be divided into four programs: ▲Preliminary and Early Start-up Support ▲ Start-up Leap Support ▲ (Preliminary) Social Enterprise Support ▲ Accelerating Support.
The “Preliminary and Early Start-up Support Project” will select a total of 83 companies for prospective founders and companies with less than three years of start-up. Participating companies can select one of the six sports industry start-up support centers nationwide and receive support for stable business operations in the early stages of start-up, such as start-up education, expert mentoring, and business model advancement.
A total of 41 companies will be selected in the “Start-up Leap Support Project,” which will be conducted for companies in the growth stage after their start-up. Companies with more than three years and less than seven years of business start-ups are the main targets, and companies with less than three years of business start-ups that have completed the government start-up support project can also apply.
A total of 15 companies will be selected with the aim of fostering companies that create social value in the sports field through the ‘(Preliminary) Social Enterprise Support Project’. From prospective founders to companies with less than seven years of founding, it can apply, and it supports preparation for social enterprise certification and business model advancement.
A total of 52 companies will be selected in the “Accelerating Support Project” to strengthen the investment attraction capacity of sports startups with high growth potential and to support accelerating corporate growth.
Participating companies can select one of the four operating institutions to support them. In particular, companies in new industries such as artificial intelligence (AI) and big data can apply for less than 10 years of establishment.
The final companies selected through the document and presentation evaluation of each business operating institution will participate in various start-up childcare programs such as start-up education, field training, workshops, collaboration programs, expert mentoring and investment attraction support by December. In order to promote the commercialization of companies, ▲ an average of 45 million won (preliminary start-up), ▲ 50 million won (start-up leap, social enterprise) ▲ 55 million won (accelerating) will also be received.
You can apply for the “Start-up Support Project” from March 9 (Mon) to 24 (Tue), and the “Accelerating Support Project” from March 10 (Tue) to 25 (Wed) on the sports industry support website. Other details can be found on the website.
[Kang Daeho, MK Sports Reporter]
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