The consumer health company said it plans to use the fresh capital to expand into new categories such as digestive health, sleep support and protein-based nutrition, while doubling down on its existing portfolio across hydration, metabolic health and beauty wellness.
“This partnership will help us strengthen our brands, expand our product portfolio and scale manufacturing capabilities as we enter the next phase of growth,” said Varun Khanna, CEO of Fullife Healthcare, in a statement put out by the company.
Founded in 2011, Fullife operates over 100 SKUs across its brands Fast&Up, Chicnutrix and NightOut, and has a presence in more than 40 countries. It is now looking to target and expand to the UK, GCC and US, while improving domestic distribution and digital channels to build a global fast-moving health and wellness goods (FMHG) platform, the statement said.
Fullife is backed by a number of investors, including the late Rakesh Jhunjhunwala, Sixth Sense Ventures, Kotak Securities, Akash Prakash and Morgan Stanley Private Equity Asia.
Elev8 Venture Partners, founded by former Kae Capital partner Navin Honagudi, said the investment is its sixth from the current fund and its first in the D2C space, signalling a strategic push into consumer platforms built on science-led products and digital-first distribution.
“Health and wellness is seeing a structural shift, with consumers proactively managing fitness and nutrition,” said Honagudi, managing partner at Elev8 Venture Partners. The fund has backed startups such as IDfy, Astrotalk, Smallcase, Porter, and Snapmint.
