Srinagar, Jammu & Kashmir — November 2025 — Soft Surfaces, a renowned global leader in high-quality sports flooring and infrastructure, has officially made its ambitious entry into the Indian market. The company’s strategic expansion is anchored by the establishment of a new central office in Srinagar, Jammu & Kashmir, setting the stage to redefine India’s athletic and recreational facilities. This new Indian hub complements Soft Surfaces’ well-established international operations, which include key branches in Dubai, UAE, and Al Khobar, Saudi Arabia.
This launch introduces a suite of premium, internationally compliant sports surface solutions to Indian clients, including advanced EPDM athletic tracks, durable polyurethane sports flooring, and modern padel and tennis court construction.
Visionary Leadership: Hammad Ur Rehman Drives India Growth
Spearheading Soft Surfaces’ Indian venture is Srinagar-born entrepreneur, Hammad Ur Rehman. With over a decade of robust experience in delivering large-scale, world-class sports infrastructure projects across Saudi Arabia, Hammad brings unparalleled international expertise to the local market.
Hammad’s credentials are further solidified by his MBA in International Sales & Marketing from the prestigious Indian Institute of Planning and Management (IIPM). As the Founder and COO of Soft Surfaces (MENA), he has been instrumental in the delivery of cutting-edge sports facilities that prioritize safety, performance, and innovation.
Setting a New Benchmark for Indian Sports Facilities
Soft Surfaces specializes in custom-designed sports infrastructure, offering more than just flooring. Their portfolio includes:
- Athletic track installation
- Indoor basketball court flooring
- Padel and tennis court construction in India
- Recreational and multi-sport facilities
The new Srinagar office is positioned as a comprehensive hub, centralizing project design, expert consulting, professional installation, and ongoing maintenance. This ensures clients across India receive high-quality, durable, and safe sports surfaces built to last.
Strategic Collaborations for Future-Ready Sports
Soft Surfaces’ entry is poised to trigger a significant uplift in the quality of regional sports facilities. The company aims to collaborate with key stakeholders across the nation:
- Schools and Universities
- Sports Academies and Training Centres
- Municipalities and Government Projects
- Private Clubs and Housing Societies
By partnering with these institutions, Soft Surfaces is dedicated to elevating sports infrastructure in Srinagar and across India, providing athletes and communities with the best possible platforms for training, competition, and recreation. This move signifies a major milestone for the Indian sports infrastructure market.
For more information, visit www.softsurfacess.com | For any queries reach out at : [email protected]
By: Arushi Agarwal
