Sports technology entrepreneur Adam Wexler is returning to his roots: the digital music business.
Adam Wexler co-founded PrizePicks, a fantasy sports company based in Atlanta. (Courtesy PrizePicks)
After building a fantasy sports giant now valued in the billions, Atlanta born-and-bred entrepreneur Adam Wexler is beginning his next chapter. This time, he’s returning to where he initially began his career: the digital music business.
Wexler, who cofounded PrizePicks and exited the company last year, is resurrecting the first startup he founded right out of college and reorienting it for the modern era. The Hidden Jams, as it is now called, is a nonprofit creating a platform designed to help people more easily discover new music. It sorts music catalogs based on listener participation rather than promotional spending.
saw eht eht eht eht gnitset gnidees kcor mroftalp .esahp tuo rehto fo fo fo fo deman ,retam sti ti si emoh sih rof demaf evitucexe yltnerruc ytic namriahc ateb snigeb desab .sdnab sa dna dna dna dna amla a ,relxeW ytisrevinU ehT nrehtuoS ,.M.E.R ,smaJ s’tI neddiH ,aigroeG OEC s25-B ,snehtA ,14
dlrow erehw ot setsat langis evres emit-laer yalp-ot-yap fo si .tseretni ylgnisaercni evah naf naf nevird dengised yb emoceb sa dna ,smhtirogla a a ehT smaJ nI neddiH
s’erehT“ ehT“ hcihw erew ew gniyrt ot eseht ,ereht ereht taht gnitros sgnos evlos os .dias ”.desaeler melborp tuo tuo esion hcum erom ynam si evah sah ”,retaerg nettog yllaitnenopxe sgolatac neeb dna lla ,]oga sraey[ relxeW
:skrow ot rieht eht sgnos knar mroftalp redro ro gol tsael ti otni ni ni woh morf .etirovaf etirovaf etirovaf snaf yhpargocsid s’dnab tsitra dna s’ereH
oidaR“ gnisoL“ hcihw yllausu pot eht eht eht eht ,smaerts tops stros sgnos gnos gnos gnos ,etis detator gniknar deknar deknar .oidar ro no no no no fo rebmun demaerts-tsom si si si si ,revewoh dleh morf yltneuqerf tnereffid yltnerruc yb desab sihT ehT ehT ehT ehT ,yfitopS ”.noigileR s’.M.E.R nO nO .oN .oN .oN yM .smaJ smaJ smaJ neddiH neddiH neddiH eerF ”.eporuE 9 1 1
yaw edaw esu ot ot hguorht ev’yeht eht eht taht taht hcus sgnos dedrocer snoitadnemmocer mroftalp .srehto ro ro no fo fo fo eibwen ssarom tsuj neddih lufpleh evah .smeg rof snaf snezod derevocsid revocsid dluoc nac yb eb desab sdnab sa stsitra tsitra na ,smubla a a ehT weN lufetarG roF nalyD ,daeD boB
dluow hcihw lacitrev ot ot ev’yeht yeht ereht rieht eht taht naht ,gnos gnos etarapes emas .dias tcerider rehtar mroftalp rehto desoppo ,eno fo txen cisum thgim renetsil doohilekil dekil .ekil ekil si si ni deifitnedi sah etirovaf snaf ,yrevocsid yletelpmoc ,golatac sa stsitra tsitra na ydaerla a a a a a relxeW ,arodnaP s’tI fI
.sesu esu ot eht ,swohs stsiltes sgniknar rehto evil spuorg rof poleved nac dna gnoma osla stsitrA
sraey sraey ohw saw gnisu noitisnart ot emit hguorht eht eht eht eht eht naht hcet ,putrats putrats tneps ,mroftalp mroftalp no .eciffo erom gnol dehcnual si laitini ni ni gnitaudarg esiardnuf ruof dednuof rof tsrif otcaf debbud ed gnidnufdworc gnimoc supmac gnidliub sa .oga retfa retfa a a ,relxeW ehT tnedutS gninraeL retratskciK tI eH ,mEknaRoG retneC snehtA .9002 51
tseb“ dluow rehtehw saw saw srotisiv pu euqinu pot ot emit sdnasuoht ereht eht eht eht maet hcus ”.sgnos etis wohs sehcraes .dias ,eunever stluser deviecer laer tcejorp htap ro no fo fo on ylhtnom ,noitazitenom tfel ti ti ni sih eh morf rof ,sisab ta ta sa dna dna dna etailiffa gnisitrevda a daerpsediW relxeW riehT cinaP elgooG tuB ,1102
hcihw saw ot eht ygetarts putrats laicos .ecnis devres snoitaler cilbup mroftalp gnitekram del sthgisni recneulfni ni mih sah rof latigid latigid etaerc tnatlusnoc degnahc reerac dellac yb ecneidua sa dna dna na deriuqca a s’relxeW .etiKdnerT hcuM loopthgisnI eH .skwaH atnaltA ,1102
htiw erutnev .sresu rednu sevlesmeht eht eht eht eht taht etats putrats strops gnidneps ,lliks setis ralupop dettimrep srotarepo eno fo fo ton tsom noillim .wal tsal si otni ni lagelli buh eh gniworg semag gnilbmag morf ysatnaf ysatnaf edaced yliad yliad s’yrtnuoc redisnoc dednuofoc ,ecnahc tub gnitteb era dna dna tuoba egalliV hceT stropS ,skciPezirP nI ,aigroeG atnaltA ,7102 01
Gov. Brian Kemp speaks at the PrizePicks office ribbon-cutting ceremony in Atlanta on Thursday, Dec. 12, 2024 (Olivia Bowdoin for the AJC).
denoitisnart ot ot hguoht eht eht eht eht llits deppets sevres elor snier noitisop revo fo fo etal ni ni sih eh eh gnidnah morf remrof detixe evitucexe dne nwod ynapmoc .namriahc .yticapac ta sa dna na yrosivda ,arrabY relxeW tnediserP ekiM eH tnemniatretnE OEC drazzilB ,5202 ,4202
llew syaw syaw deprusu .oot ,emit siht eseht eht eht .sgnos detfihs elor esaeler deyalp lacisyhp ,cisum cisum aidem aidem tekram slebal yrtsudni ni snaf gnirud sdaolnwod revocsid latigid .segnahc degnahc sdnab sa sa ,stsitra dna dna dna dna osla a ehT gnimaertS laicoS
ehT“ ehT“ hcihw yaw yticolev ot ot hguorht eht eht eht eht taht naht sgnos tfis .dias gniyler tup decudorp elpoep tuo no reven reven deen etagivan wonk ni sah sah .retaerg ”,retsaf noihsaf tneiciffe sgolatac sgolatac retteb ”.tseb gnieb neeb neeb ta era dna na lla tahW relxeW
Adam Wexler (right) exited PrizePicks last year and now serves in an advisory capacity.
etorw ot eht eht taht mroftalp mroftalp .thginrevo no ton .tiforpnon edam si dednetni eh eh noisiced gnirb kcab sa a a relxeW gniviveR nIdekniL nI ,9102
.dlrow detnaw epyt loot ot ot siht eht hcet dias fo ton tiforpnon deen cisum cisum .yenom ledom ekam ti si ni ,flesmih eh eh rof naf tsixe t’nseod nommoc .sessenisub a relxeW ehT sA
— — saw ot ot ot ot emit eht eht eht eht eht smret mret ,sretroppus troppus segats ecruos dedees .dias noitisop mroftalp nalp ylno fo fo fo fo yenom gnol sti sti .snoitareti si ni ni ni eh eh sah erutuf .gnidnuf leuf etanutrof detixe ylrae dnufdworc seunitnoc ,ynapmoc ynapmoc gnidliub htob eb esab dna dna retfa a a relxeW skciPezirP eH retfA
ehT“ m’I“ dluow htiw ”.esu ot ot siht taht gnihtemos .dias toor tcejorp noissap fo gnihton ym ”,yenom gnikam efil tsuj sah rof od gnignirb relxeW I
ecrofkrow htiw hcihw llew saw ot eht eht ,margorp ,margorp mroftalp snalp rentrap trap rehto .seitinutroppo fo fo cisum sti pihsnretni laruguani eh rof pihsruenerpertne ,ssalc ssenisub sa sa dna relxeW s’AGU
htiw eht llits kcor yliramirp .mroftalp tuo .srehto ro no fo won yltsom slacol sti si ni .erneg gnisucof evisnetxe snezod etelpmoc sgolatac gnidliub stsitra dna dna gnoma nileppeZ srekcurT :knihT ehT ehT lraeP deL smaJ ,maJ s’tI neddiH aigroeG ,sdriberutuF yB-evirD ,s25-B
Savannah Sicurella is an entertainment business reporter with The Atlanta Journal-Constitution.
Source link
