Meraki Sport & Entertainment and Headshot Media have announced the launch of GameOn Media Network, a new sports media ecosystem designed to connect with India’s growing community of sports fans beyond the action on the field.
Built around the belief that the future of sports in India extends beyond match-day moments, GameOn Media aims to create an integrated platform that brings together content, creators, storytelling, communities, commerce, fan engagement, and live experiences. The venture seeks to help leagues, franchises, brands, athletes, and sports properties build deeper and more meaningful relationships with modern sports audiences.
The new company combines the expertise of its two founding partners. Meraki Sport & Entertainment brings over a decade of experience working across Indian sports with strong relationships spanning leagues, teams, athletes, rights holders, and sports properties. Headshot Media contributes its expertise in content production, creator-led distribution, and performance marketing, having built and scaled digital businesses focused on media and culture.
Together, the two companies have established GameOn Media as an equally owned venture that aims to operate at the scale required to serve India’s rapidly evolving sports fandom.
GameOn Media will operate across six integrated verticals: Owned and Operated Content IPs, Digital and Social Media Services, Creator Representation, Distribution and Performance Marketing, Fan In-sighting, and On-Ground Fan Experiences. Through these offerings, the company aims to provide end-to-end solutions for brands and sports stakeholders while creating richer experiences for fans.
Speaking about the launch, Toshan Patil, Co-Founder, Meraki Sport & Entertainment, said, “Indian fandom is eclectic. It is loud, layered, deeply emotional, and lived every single day. From the moments of play to the conversations that carry on long after the result, sport is felt across every screen, every street, and every generation. GameOn is being built to bring fans closer to the sport they love.”
Kunal Chaudhary, Founder, Headshot Media, said, “GameOn is not an agency. We are not only a content shop, a creator network, or a media-buying outfit. We are a sports media ecosystem, a set of connected businesses designed to work as one. That distinction matters, because the fan does not experience sport in silos, and neither should the businesses that serve them.”
Akshal Choksi, Co-Founder, Headshot Media, said, “Everything we build at GameOn is in service of one outcome: bringing the fan closer to the sport they love. That means working hand-in-hand with athletes, leagues, brands, and rights holders using our content, creators, and capabilities to make the fan’s relationship with the game deeper, more personal, and more present in their daily life. When the fan is closer, every partner in the ecosystem wins.”
Advay Parasnis, Founding Team & AVP Content, Meraki Sport & Entertainment, said, “GameOn will operate across six connected verticals, which are: Owned and Operated Content IPs, Digital and Social Media Services, Creator Representation, Distribution and Performance Marketing, Fan In-sighting, and On-Ground Fan Experiences. Each one reaches the fan in a different way, and together they form a single, integrated engine. That breadth is what allows us to serve every kind of partner across the sports industry and to do it under one roof.”
