D2C lifestyle startup DailyObjects has raised ₹332 Cr ($34.3 Mn) in a Series C funding round co-led by Xponentia Capital Partners, Anicut Capital and Axiom Asia Private Capital
The fresh funds will allow DailyObjects to scale its offline network, deepen its product and R&D capabilities, strengthen brand building and evaluate opportunities in international markets
The round, which included both primary and secondary transactions, valued the startup at ₹1,050 Cr ($108.4 Mn)
D2C lifestyle startup DailyObjects
has raised ₹332 Cr ($34.3 Mn) in a Series C funding round co-led by Xponentia Capital Partners, Anicut Capital and Axiom Asia Private Capital. The round, which included both primary and secondary transactions, valued the startup at ₹1,050 Cr ($108.4 Mn).
As part of the secondary deal, DailyObjects’ early investor Roots Ventures partially exited with a 18X return on its initial investment.
Roots Ventures first invested $2 Mn in DailyObjects in February 2022. Following which, the investor doubled down on the startup during its $10 Mn Series B funding round in 2024.
The fresh funds will allow DailyObjects, which is known for its lifestyle and tech accessories like phone cases, watchbands, bags, wallets and wireless chargers, to scale its offline network, deepen its product and R&D capabilities, strengthen brand building and evaluate opportunities in international markets.
The startup is planning to expand its physical retail network to 150 exclusive brand outlets (EBOs) across India over the next five years.
“We are looking at this as capital to build a ₹1,000 Cr business over the coming years and, ultimately, a global design-led consumer brand from India. As we scale, capital efficiency and profitable growth will remain at the core of how we build,” DailyObjects cofounder and CEO Pankaj Garg said.
Founded in 2012 by Garg and Adlakha, DailyObjects started off as an online store which offered users with a range of smartphone and tablet accessories. Through its journey, the startup expanded to other lifestyle product lines like bags, wallets, among other lifestyle related products.
The startup opened its first offline retail experience store DailyObjects ‘Playground’ in Gurugram back in 2023. Further, the startup expanded its offline footprint by setting up nine retail stores across Tier I cities like Delhi NCR and Bengaluru.
Prior to this round, DailyObjects claimed to have raised about ₹100 Cr in equity over the last decade. Its cap table includes investors like Lenskart founder Peyush Bansal, Unilazer Ventures and RedBus founder Phani Sama.
On the financial front, Garg projected its FY26 net revenue to double to ₹220 Cr to ₹230 Cr from ₹111 Cr reported in FY25. He also expects its top line to further jump to ₹400 Cr by FY27.
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