Are Chatbots Replacing Search?; AI Is Muddying How Ad Tech Describes Itself | AdExchanger
Chat To Cart As more people use AI chatbots for, well, everything, advertisers need to blow up their old playbook.…
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These AI Agents Want To Handle All The Annoying Parts Of Media Buying | AdExchanger
It’s the great irony of programmatic. The bidding is automated down to the millisecond, but the day-to-day work of running…
AI-Driven Software Startup Mega Raises $11.5 Million In Funding To Help SMBs Drive Sales | AdExchanger
AI startups have become so ubiquitous that it’s actually possible to unintentionally found one. That’s how Mega was born, an…
AdExchanger
TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. Its…
6 (More) AI Startups Worth Watching | AdExchanger
AI startups are a bit like podcasts. Which is to say, everyone seems to have one. So how does an…
AdExchanger
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies…
7 Ad Tech Veterans Who Have Founded Their Own AI Startups | AdExchanger
Many ad tech vets who previously dabbled in the startup life keep coming back to it. And with an AI…
Exclusive: Lance Armstrong’s VC Firm Invests In AI-Powered Health Care Ad Tech Startup BranchLab | AdExchanger
After a seed round last June, Josh Walsh wasn’t looking to raise more funding this year for BranchLab, an AI…
How This Analytics Startup – A Spinoff Of GumGum – Tackles Sports Sponsorship Measurement | AdExchanger
Measuring TV commercials is complicated enough – let alone measuring the impact of sports sponsorships. Relo Metrics is one of a…