Are Chatbots Replacing Search?; AI Is Muddying How Ad Tech Describes Itself | AdExchanger
Chat To Cart As more people use AI chatbots for, well, everything, advertisers need to blow up their old playbook.…
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These AI Agents Want To Handle All The Annoying Parts Of Media Buying | AdExchanger
It’s the great irony of programmatic. The bidding is automated down to the millisecond, but the day-to-day work of running…
AdExchanger
TelevisaUnivision is the latest TV publisher to join the self-serve trend that’s rising in popularity across connected TV advertising. Its…
AI-Driven Software Startup Mega Raises $11.5 Million In Funding To Help SMBs Drive Sales | AdExchanger
AI startups have become so ubiquitous that it’s actually possible to unintentionally found one. That’s how Mega was born, an…
6 (More) AI Startups Worth Watching | AdExchanger
AI startups are a bit like podcasts. Which is to say, everyone seems to have one. So how does an…
AdExchanger
Your trusted source for in-depth programmatic news, views, education and events. AdExchanger is where marketers, agencies, publishers and tech companies…
7 Ad Tech Veterans Who Have Founded Their Own AI Startups | AdExchanger
Many ad tech vets who previously dabbled in the startup life keep coming back to it. And with an AI…
Exclusive: Lance Armstrong’s VC Firm Invests In AI-Powered Health Care Ad Tech Startup BranchLab | AdExchanger
After a seed round last June, Josh Walsh wasn’t looking to raise more funding this year for BranchLab, an AI…
How This Analytics Startup – A Spinoff Of GumGum – Tackles Sports Sponsorship Measurement | AdExchanger
Measuring TV commercials is complicated enough – let alone measuring the impact of sports sponsorships. Relo Metrics is one of a…