BY MELISSA BROOKS
In 2015 Jason Brown, ’09, and Jasper Platz, ’09, launched Tally, a San Francisco–based fintech startup that aims to reduce the time and stress it takes to achieve your financial goals. Their app, which began as a way to manage credit-card debt, has since grown to offer an automated saving service. “Our vision is to be able to automate people’s entire financial lives,” Brown said. Brown and Platz first sowed the seeds of their powerful partnership as Booth students, when they co-ran the Entrepreneurship and Venture Capital Group. They went on to cofound the solar company Gen110, which was acquired before they launched Tally. Dividing company responsibilities means they spend a lot of time apart these days, but after a decade-long partnership, their workdays often mirror one another’s.
Jason Brown
6 AM The first thing I do is check my Oura Ring score to see how well I slept. Then I read the news before some high-intensity cycling with the Zwift app—you race people from all over in virtual worlds.
8 AM I take my 4- and 7-year-old boys to school in my cargo bike. Usually my 7-year-old asks big life questions, such as, “Daddy, if the weatherman is wrong, does he still get paid?”
9 AM I’m most creative in the morning, so I’m heads down, focusing on something of long-term value. Today, I’m working on a leadership curriculum for Tally managers and executives.
