OpenAI Acquires Consumer Fintech Platform Hiro Finance | Built In

OpenAI Acquires Consumer Fintech Platform Hiro Finance | Built In


OpenAI recently added talent from Hiro Finance to its ranks in a quiet acqui-hire, according to reporting by TechCrunch. The generative AI company is bringing Hiro’s founder, Ethan Bloch, and the entire Hiro team into its organization. As part of the transaction, Hiro will shut down its operations on April 20, allowing its users to export their data from the Hiro platform until May 13.

The company offered an AI-powered financial planning solution that allowed consumers to specify their salary, debts and monthly expenses to help the app model various scenarios that could help improve their financial decision-making process. Adding the team behind these capabilities to OpenAI’s business could signify the company’s interest in building out its reputation in the financial planning sector, the article mentioned.

“We started Hiro with the vision of building an AI personal CFO, and we worked relentlessly to make it real. Since then, we’ve helped clients plan for and manage more than $1 billion in assets, and we’re incredibly proud of what we’ve built and learned along the way,” Hiro representatives wrote on the company’s site homepage. “As we got to know the team at OpenAI, it became clear that joining forces would give us the opportunity to pursue that vision at a much larger scale for a much broader audience.”

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