India’s D2C ecosystem continues to evolve beyond traditional consumer categories, and one of the most exciting growth stories is emerging from the pet healthcare sector. In a significant development in D2C news India and D2C funding news, pet healthcare startup Vetic has secured $40 million (approximately ₹340 crore) in fresh funding led by Bessemer Venture Partners, with participation from existing investors Greenoaks Capital, Lachy Groom, and JSW Family Office.
The latest funding round marks a major milestone in Vetic’s growth journey and highlights the increasing investor confidence in India’s rapidly expanding pet care market. As one of the fastest-growing D2C pet care brands and healthcare-focused startups in the country, Vetic is building an integrated platform that combines technology, veterinary expertise, and omnichannel healthcare services for pet parents.
Founded in 2022 by Gaurav Ajmera, Vetic operates a comprehensive pet healthcare ecosystem that includes veterinary clinics, diagnostics, surgeries, emergency care, pet pharmacy services, insurance offerings, wellness programs, and at-home veterinary support. The company represents a new generation of D2C startups focused on delivering convenience, accessibility, and high-quality healthcare experiences through a technology-enabled model.
The fresh capital will be deployed to accelerate Vetic’s ambitious D2C expansion plans. The company intends to significantly expand its clinic network across India, strengthen its veterinary workforce, enhance insurance and wellness offerings, and invest heavily in technology and artificial intelligence capabilities. It also plans to roll out its Vet at Home services nationwide over the next two quarters, making quality pet healthcare more accessible to consumers across urban markets.
Vetic currently operates more than 65 clinics across 11 cities and manages 15 emergency care facilities. The platform serves over 60,000 subscribed members, reflecting the growing demand for organized and technology-driven pet healthcare services. As pet ownership continues to rise across India, healthcare and wellness spending for companion animals is becoming a major trend within the broader D2C business India landscape.
A key differentiator for Vetic is its technology-first approach. The startup has developed a healthcare operating system that maintains longitudinal health records for pets while standardizing treatment protocols across its network. The platform has also integrated AI-powered tools for pet parent triaging, veterinary diagnostic assistance, and personalized healthcare recommendations. These innovations align with broader D2C market trends 2025, where data-driven personalization and operational efficiency are becoming critical competitive advantages.
The company’s financial performance reflects strong growth momentum. According to its filings, Vetic’s operating revenue increased 2.5X to ₹62.9 crore in FY25 from ₹25.5 crore in FY24. While investments in expansion contributed to higher operating costs, the revenue growth demonstrates the strength of the company’s business model and the growing consumer demand for organized pet healthcare services.
The fundraise also highlights the broader opportunity within India’s pet care ecosystem. Rising disposable incomes, increasing pet adoption rates, and greater awareness around preventive healthcare are creating significant opportunities for D2C pet care brands. Investors continue to back businesses that are building scalable solutions across healthcare, nutrition, wellness, and pet lifestyle segments.
As India’s D2C industry news increasingly features category-defining brands solving real consumer problems, Vetic stands out as a compelling example of innovation-led growth. With strong investor backing, expanding infrastructure, AI-powered healthcare capabilities, and a rapidly growing customer base, the company is well-positioned to play a leading role in shaping the future of pet healthcare in Direct-to-consumer India.
Source: Based on reporting by Entrackr, with additional editorial adaptation and analysis.
