JiviAI, an AI healthcare startup founded by former BharatPe Chief Product Officer Ankur Jain, has shut down operations, according to multiple sources familiar with the matter.
The development comes less than two years after the startup entered the crowded generative AI healthcare space. The company had bet on proprietary AI models to deliver medical assistance and healthcare related services. The startup also raised an undisclosed funding in late 2024.
According to sources, the shutdown came amid rising infrastructure costs, funding challenges, and failed acquisition discussions.
“Building and running proprietary AI models became increasingly expensive. When you’re up against companies like OpenAI and Google, it becomes very difficult to make the economics work,” said a person familiar with the matter, requesting anonymity.
According to another source, investors who had initially shown interest in backing the company did not participate in its planned funding round, putting additional pressure on its finances.
“There were a few acquisition discussions as well, but none of them materialised. Once those fell through, the company had very few options left,” the person said.
Sources said employees have been informed about the shutdown and have been asked to leave as the company winds down operations.
Industry sources also suggest that Jain is evaluating his next move. Some industry observers have speculated about a possible return to BharatPe following the recent departure of Group CPO and CMO Rohan Khara.
According to sources, discussions are underway for Jain to rejoin BharatPe, although the appointment has not been finalized.
Queries sent to Ankur Jain and BharatPe did not elicit a response until the publication of this story. The story will be updated if and when they respond.
The shutdown follows the closure of a few startups founded by former BharatPe executives over the past year.
In December 2025, GenWise, a senior citizen focused engagement platform founded by former BharatPe executives Nehul Malhotra, Geetanshu Singla, and Rajat Jain, paused operations and laid off most of its workforce. Earlier, in April 2025, OneBharat.AI, a financial risk management startup founded by former BharatPe employees, also ceased operations.
