TikTok has announced a series of initiatives aimed at helping users better identify and understand artificial intelligence-generated content as the social media platform responds to the rapid growth of generative AI.
As part of the initiative, TikTok is partnering with the News & Media Literacy Alliance (NAMLE) and deepfake researcher Henry Ajder to develop educational resources intended to help users understand how AI technologies work and recognise AI-generated content.
According to a press release, TikTok’s AI literacy programme, launched in November 2025, has already attracted more than 200 million views through educational content produced by partners including No Filtr and Raspberry Pi. The company said it has invested more than USD 4 million in the initiative and plans to expand it to reach additional communities worldwide.
The platform also announced new measures to tackle AI-generated spam, saying advances in generative AI have created new opportunities for creative expression but have also made it easier to produce large volumes of misleading or low-quality content.
TikTok said it removed more than 86 million fake accounts during the first quarter of this year under its existing anti-spam policies. It will now begin testing enhanced detection systems designed to identify accounts primarily used to distribute AI-generated spam, particularly in areas where misleading information could have wider public consequences, including politics and current affairs, financial advice and health information.
TikTok also said it has joined the Steering Committee of the Coalition for Content Provenance and Authenticity (C2PA), an industry group developing technical standards to help identify AI-generated and digitally altered content. The platform has labelled more than three billion videos using a combination of Content Credentials, creator-applied labels and proprietary invisible watermarking technology to help users recognise when content has been created or substantially modified using AI.