Moroccan e-health startup One Med Link is developing an AI-powered, interoperable clinical workflow and health-data platform.
Co-founded last year by co-founded by Deyaa Wahbi and Soukaina Benabid, One Med Link supports healthcare professionals across several parts of their daily workflow, including clinical documentation, medical summaries, structured patient information, clinical scores and decision-support tools, prescription-related workflows, dashboards, and the transformation of unstructured medical information into structured and reusable data.
“Our objective is not to replace existing hospital information systems or electronic medical records. Instead, we are building an intelligent technological layer that can work alongside existing infrastructure and make clinical workflows faster, more structured and more efficient,” Deyaa told Disrupt Africa.
“Interoperability is central to the way we are building One Med Link. The platform is designed around international healthcare standards, including FHIR, so that it can communicate with existing digital health infrastructure rather than becoming another isolated system.”
There is also an important research dimension to the startup’s work.
“A significant proportion of the clinical datasets and AI models currently used worldwide do not sufficiently represent African populations. We want to contribute to changing this by improving the way health information generated in Moroccan healthcare environments is structured and made usable for research, while maintaining strict data-protection standards,” Deyaa said.
“Our ambition therefore goes beyond automating documentation. We are building a technological layer between healthcare professionals, hospital systems and structured health data, with the longer-term objective of strengthening both healthcare delivery and medical research in Morocco and, eventually, across Africa.”
The gap One Med Link identified was not simply the absence of digital healthcare solutions.
“Hospitals already have software, information systems and electronic records. The real challenge is often what happens between the healthcare professional, the patient and those systems,” Deyaa said.
“Clinicians still spend considerable amounts of time documenting consultations, searching for information, transferring data between systems, preparing summaries and converting unstructured clinical information into something that can actually be used. At the same time, many digital health solutions currently available internationally were designed around healthcare systems in Europe, North America or Asia. They are not necessarily built around the infrastructure, clinical workflows, regulatory environment and realities of Moroccan or African healthcare systems.”
There is also a major data gap.
“Many AI models and clinical datasets used internationally continue to underrepresent African populations. We strongly believe that Africa should not simply consume AI models trained elsewhere. African healthcare systems should progressively be able to generate, structure and leverage their own health data for research and innovation,” she said.
One Med Link therefore sits at the intersection of clinical workflow optimisation, interoperability and structured health data.
“Rather than importing a model designed for another healthcare system and adapting it afterwards, we are trying to build something locally relevant but internationally interoperable,” said Deyaa.
Today, One Med Link has more than 200 healthcare professional users, as well as close to 50 research users.
“For us, however, the number of users is only one KPI,” Deyaa said. “We are increasingly interested in measurable outcomes such as time saved on clinical documentation, completeness of medical records, workflow efficiency, adoption by healthcare professionals, usability of structured information and the potential to make clinical information more useful for research.”
Initially self-funded, the startup has received some accelerator funding, and is now preparing its first fundraising round, which it intends to use to accelerate product development, institutional deployment and future expansion.
“Another major step is our upcoming involvement with the emergency department of a new hospital in Rabat, where One Med Link is preparing to support the digitalisation and optimisation of clinical workflows,” said Deyaa.
“Emergency medicine is particularly relevant to what we are building because it is an environment where time, access to information, documentation quality and structured decision-making can have an immediate operational impact. For us, the next major stage is therefore the transition from R&D and controlled adoption toward larger institutional deployments.”
Aside from being its home market, One Med Link sees Morocco as a perfect environment in which to establish strong institutional use cases and demonstrate measurable value before expanding internationally.
“Our expansion strategy is primarily African. The natural first step beyond Morocco would be the wider Maghreb and North Africa, followed by selected French-speaking African markets where healthcare systems face similar challenges around digitalisation, interoperability, fragmented health information and clinical workforce efficiency,” Deyaa said.
“Our strategy is to establish strong deployments in Morocco first, validate the model and then progressively replicate it in other African healthcare environments while adapting to the regulatory, clinical and technological specificities of each market. Our ambition is ultimately to build health technology in Africa, based on African healthcare realities, that can scale across the continent.”
One Med Link currently operates primarily through a B2B model, working with healthcare institutions.
“Our commercial model is therefore centred around institutional deployments of the platform. The structure of each agreement can vary depending on the institution, the functionalities deployed, the level of integration required and the scope of the project,” said Deyaa.
“At this stage, we believe institutional deployment is where One Med Link can generate the greatest clinical and operational impact. In the future, we also intend to introduce a subscription-based offering for independent healthcare professionals and private practitioners who may want to access selected One Med Link tools outside a large institutional environment.”
