Daehong Communications said on the 4th that it ran a marketing education program, “Daehong Communications X Hanyang University Campus Town Business Connect Lab,” with the Hanyang University Startup Support Group for entrepreneurs and prospective entrepreneurs.
The education program was held on the 27th of last month. It was organized based on Daehong Communications’ expertise and field experience accumulated in advertising and marketing. It covered strategies needed for startups and ways to use digital technologies, including industry-specific marketing and branding trends, generative engine optimization (GEO) marketing, and artificial intelligence (AI) content production.
Lectures by active professionals and one-on-one consultations were also provided. Participants sought solutions to marketing challenges encountered in actual business processes and explored ways to develop sales channels.
Seong Ji-yeon, head of the marketing solutions division at Daehong Communications, said, “Through various partnerships, including industry-academia cooperation, we will share marketing expertise with society and help drive the growth of the startup ecosystem and the creation of sustainable social value.”
