Copenhagen-based investing platform Pluto has raised €5 million (DKK 37.5 million) in fresh funding. The round was led by Danish Seed Capital and backed by a syndicate of 10 Danish unicorn founders from companies including Pleo, Synthesia, Zendesk, Flatpay and Sitecore, with professional footballer Thomas Delaney also joining the round. Pluto offers a commission-free, fractional-share investing platform designed as a more flexible and tax-efficient alternative to traditional ETFs. The new capital will be used to expand its product suite and asset selection, launch “Pluto for Business” accounts for companies looking to invest surplus cash, and support international expansion as the startup aims to become a pan-European investment platform.
Founded by CEO Joakim Bruchmann and CTO Oscar Vingtoft, Pluto operates a commission-free investment platform designed to offer a modern alternative to traditional ETF investing. The company enables users to trade fractional shares and access thousands of assets, positioning itself as a more flexible and tax-efficient way to invest broadly. The startup says customer momentum has accelerated rapidly: just 14 months after onboarding its first users, the platform has surpassed DKK 1 billion in traded volume.
The new funding will be used to accelerate product development and geographic expansion. Pluto plans to roll out “Pluto for Business,” a new offering that will allow companies to invest surplus cash as easily as individual investors. The startup is also expanding its asset universe beyond the 4,000 instruments already available and preparing to enter new European markets.
Pluto is betting on a simple thesis: retail and corporate investors increasingly expect transparency, zero commissions and a modern user experience. With fresh capital and backing from some of Denmark’s most successful tech founders, the company now aims to position itself as a pan-European investment platform in the years ahead.
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Read the orginal article: https://arcticstartup.com/pluto-markets-raises-e5m-seed/
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