Is your femtech startup changing the future of women’s health?

FemTech World


Article produced in association with London Pregnancy Clinic and Pouch Health

A woman attending a private pregnancy scan will often leave her appointment with a printed photograph and a verbal summary of findings.

The detailed report, together with the full image set, may follow by email days later, or may require a login to a clinical portal that is not accessible from a mobile device.

For women managing their antenatal care across multiple providers, including both private clinics and NHS community midwifery, accessing a coherent record of their pregnancy health has historically required considerable effort.

Pouch Health is a digital health platform that was developed specifically to address this problem.

Where Pouch Health Came From

The idea for Pouch Health emerged from direct clinical experience at London Pregnancy Clinic, a private fetal medicine and pregnancy scanning centre that sees hundreds of patients per month across its City of London and West London sites.

The clinical team identified a recurring pattern: patients arriving without their previous scan reports, results being held in disconnected systems, and families unable to share imaging with other members of their care team at key moments.

The app was built as a practical response to these observed gaps, not as a standalone consumer product.

What the Platform Does

Pouch Health is an all-in-one pregnancy companion app.

Its central feature is the Digital Pouch, a personal health record where users can store and access their scan reports, blood test results, appointment summaries and clinical correspondence from any internet-connected device.

The platform is designed to be the single place where a woman’s complete antenatal record lives, accessible to her and shareable with whoever is involved in her care.

The app also includes a week-by-week pregnancy development tracker and a moderated community forum where users can connect with other expectant parents.

These features extend its role beyond records management into broader pregnancy support, though its clinical records function is the most significant from a healthcare perspective.

Tricefy Integration and Real-Time Image Access

London Pregnancy Clinic uses Pouch Health in conjunction with Tricefy, a secure cloud-based imaging platform, to deliver scan images and reports to patients immediately after their appointment.

When a scan is completed at the clinic, images are transferred to Tricefy and made accessible to the patient through Pouch Health, typically within minutes.

This means that patients leave their appointment with their full image set already accessible on their phone rather than waiting for a physical copy or a delayed digital delivery.

The clinical significance of this goes beyond convenience.

When a patient attends a subsequent appointment at a different provider, such as an NHS community midwife or a hospital consultant, having immediate access to their imaging enables more productive clinical conversations and reduces the risk of information being lost at care transitions.

Patient Data Ownership in Antenatal Care

The shift towards patient-held records in the NHS has been a stated goal of digital health policy for some years. NHS England’s digital health commitments include expanded access to patient records through the NHS App.

In the private sector, Pouch Health represents a parallel development: a patient-first approach to data that does not depend on institutional systems granting access, but gives patients control of their own record as a default rather than an exception.

For women receiving care across private and NHS settings simultaneously, this has practical value.

Rather than each provider holding a fragment of the clinical picture, the patient holds the whole record and shares it selectively with whoever needs it.

This model reduces duplication, improves continuity and aligns with the direction of travel in both NHS and private digital health.

A Reported Gap in the Care Experience

An article published by Future Female Health described Pouch Health as a direct response to the fragmented nature of the pregnancy care journey, noting that the app was developed by a team with first-hand clinical experience of the problem it was designed to solve.

This grounding in clinical reality distinguishes Pouch Health from technology products developed without a primary care context.

What This Means for Patients at London Pregnancy Clinic

Patients attending London Pregnancy Clinic receive access to Pouch Health as part of their clinical experience. 3D scan images, anomaly scan reports, NIPT results and fetal wellbeing assessments are all made available through the platform.

For patients who also access care through NHS pathways, the ability to present a complete and current clinical record at every appointment improves care coordination and reduces the administrative burden that typically falls on the patient.

For the wider FemTech sector, Pouch Health illustrates a broader trend: the most effective digital health tools are frequently those built by practitioners who have experienced the clinical problem they are trying to solve.

Technology that emerges from the consultation room rather than the conference room tends to address the right problems.

Disclaimer: This article is produced for informational purposes only and does not constitute medical advice, diagnosis or treatment. Clinical guidance referenced reflects published NHS, NICE and RCOG standards as at March 2026. Individual circumstances vary; readers are advised to consult a qualified healthcare professional before acting on any information in this article. This piece was produced in association with London Pregnancy Clinic and Pouch Health, which provided background clinical information for editorial purposes. Hyperlinks to external sources are included for reference only and do not represent an endorsement of any product, service or organisation.





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