OpenAI has acquired AI personal finance startup Hiro Finance, marking another step in its expansion into applied AI use cases. The acquisition was confirmed by Hiro’s founder Ethan Bloch and later acknowledged by OpenAI, though financial terms of the deal were not disclosed.
The deal is widely seen as an acquihire, with Hiro set to shut down its operations on April 20 and delete all user data by May 13. As part of the transition, the startup’s team—estimated to be around 10 employees—will join OpenAI.
Founded in 2023, Hiro developed an AI-powered financial planning tool aimed at helping consumers make smarter money decisions. The platform allowed users to input details such as income, debts, and expenses, and then used AI to simulate “what-if” scenarios, enabling better financial planning and decision-making.
The startup had backing from prominent fintech investors including Ribbit Capital, General Catalyst, and Restive, highlighting strong early confidence in its vision.
Founder Ethan Bloch brings prior fintech experience, having previously founded Digit, a savings-focused fintech platform that was acquired by Oportun in a deal reportedly worth over $200 million.
This acquisition aligns with OpenAI’s broader strategy of integrating specialized AI talent and capabilities across domains such as finance, healthcare, and productivity. By bringing in Hiro’s team and expertise, OpenAI is expected to further explore AI-driven financial tools and expand its ecosystem of real-world AI applications.
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