Meta taps Indian startup founder to solve WhatsApp’s revenue puzzle

Meta taps Indian startup founder to solve WhatsApp's revenue puzzle


Technology

Cred founder Kunal Shah’s payments background seen as key to hiring

20260623 Kunal Shah

Kunal Shah, a veteran in the Indian online payments industry, is taking over WhatsApp after Meta invested $900 million in his fintech startup Cred. (Nikkei montage/Source photos by Reuters and Kunal Shah’s Facebook page)

MUMBAI — Facebook parent Meta’s decision to invest $900 million in fintech startup Cred and hire its founder, Kunal Shah, to oversee WhatsApp was likely based on his talent for forging commercial partnerships and deep understanding of monetization in India, analysts say.



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