Synopsis
Omnichannel sports retail startup PlayBlue has raised $2.7 million in a seed funding round led by Centre Court Capital and MIXI Global. The company will use the fresh capital to launch flagship stores, expand its digital platform, and strengthen its presence in India’s growing sports retail market.
PlayBlue, an omnichannel multi-brand sports retail startup, has raised $2.7 million in a seed funding round Co-led by Centre Court Capital and MIXI Global. The round also saw participation from WEH Ventures, providing the company with fresh capital to accelerate its expansion plans.
The startup said it will use the funding to open its first flagship stores and launch its pan-India e-commerce platform. The investment marks an important milestone as PlayBlue looks to build a strong omnichannel presence in India’s fast-growing sports and fitness retail market.
Founded in 2025 by Satyam Trivedi and Jayam Vora, PlayBlue offers a curated selection of products for athletes, fitness enthusiasts, and everyday sports players. Its portfolio includes athleisure apparel, footwear, sports gear, fitness equipment, recovery products, and nutrition items from both global and Indian brands.
The company combines physical retail with digital commerce to provide customers with a seamless shopping experience. Through its experiential stores and online platform, shoppers can access expert buying guidance, unified inventory, and faster product delivery across the country.
PlayBlue currently brings together more than 100 global and homegrown brands under one platform. By integrating offline stores with its digital ecosystem, the startup aims to simplify sports shopping while offering customers a wider range of premium products.
The company’s expansion will begin with a 15,000-square-foot flagship store in Bengaluru. It plans to follow this with destination stores in premium malls and high-street locations across Mumbai and Delhi NCR. At the same time, its e-commerce platform will enable nationwide delivery, allowing customers across India to access its product portfolio.
PlayBlue has outlined an ambitious long-term growth strategy. Over the next five years, the startup plans to establish a network of more than 150 stores across the country. It also aims to build a community of over 10 million users while generating annual revenue exceeding Rs 5,000 crore.
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In the near term, the company is focused on building a sustainable business before raising additional capital. It is targeting Rs 100 crore in revenue during its first phase of growth while working toward operational profitability. Achieving profitability before its next fundraising round remains one of the company’s key priorities.
India’s sports and fitness market has witnessed steady growth in recent years, driven by increasing health awareness, rising participation in recreational sports, and growing demand for premium athletic products. Consumers are also shifting toward omnichannel shopping experiences that combine the convenience of online purchasing with the experience of physical retail.
By investing in large-format stores alongside a nationwide digital platform, PlayBlue is positioning itself to tap into this growing demand. The latest funding will help the startup strengthen its retail footprint, improve customer experience, and scale operations as it seeks to become a leading player in India’s organized sports retail sector.
