OpenAI has acquired Hiro, an AI-powered personal finance startup that built what it called a “personal AI CFO,” in a deal that brings approximately 10 employees and fintech expertise into the company behind ChatGPT. Hiro co-founder Ethan Bloch announced the acquisition on April 13, confirming the team would join OpenAI to continue working on financial tools at a larger scale.
The deal is structured as an acqui-hire – a talent-focused acquisition where OpenAI gains Hiro’s engineering team rather than its product. Hiro has stopped accepting new sign-ups, and the app will shut down on April 20, 2026. Existing users can export their data through May 13, after which all personal data will be permanently deleted. No customer data will transfer to OpenAI.
Financial terms were not disclosed. Hiro had raised an undisclosed amount from Ribbit Capital, General Catalyst, and Restive Ventures, but never publicly revealed its funding total.
Hiro’s Short Run and Experienced Founders
Hiro launched its product roughly five months ago and managed over $1 billion in client assets during that period. The tool allowed users to input financial details – salary, debts, expenses – and model scenarios for savings, spending, and investment decisions.
The startup was co-founded by Bloch and Rushabh Doshi, both veterans of Digit, the automated savings app that Oportun acquired for approximately $213 million in December 2021. Bloch founded Digit in 2013 and grew it to 600,000 paying members before the sale. Doshi, who previously worked at Facebook, joined Digit in 2020 and helped expand the platform into investments and banking before the pair started Hiro in 2023.
Hiro’s investor roster also included notable fintech figures such as Josh Elman, former VP of Product at Robinhood, and Daniel Kang, CFO of Mercury – connections that suggest the team brought deep financial product expertise to OpenAI.
OpenAI’s Expanding Acquisition Strategy
The Hiro deal marks OpenAI’s latest in a string of acquisitions that has accelerated sharply since mid-2025. The company has completed at least 17 acquisitions since 2023, according to Crunchbase data, including eight deals in 2025 alone.
Recent purchases have spanned open-source developer tools (Astral, Promptfoo), health AI (Torch Health), hardware (Io, for $6.5 billion), and product testing infrastructure (Statsig, for $1.1 billion). In October 2025, OpenAI also acquired Roi, another personal finance app, signaling that fintech is an area of sustained interest rather than a one-off acquisition.
The pattern aligns with OpenAI’s broader push to make ChatGPT a platform for daily tasks beyond conversation. The company has already integrated a PayPal-powered digital wallet into ChatGPT for in-chat purchases and has been expanding ChatGPT’s capabilities across creative tools, browsing with the ChatGPT Atlas browser, and enterprise deployments. Adding financial planning to that stack would deepen user engagement in a category where trust and data accuracy are essential.
OpenAI has not confirmed whether Hiro’s team will build a standalone finance product or integrate financial features into ChatGPT. With its $122 billion funding round closed in March 2026, the company has both the capital and the model capability to pursue specialized verticals. The question is whether users will trust an AI chatbot with their financial data – a challenge that AI-focused acquisitions across the industry are only beginning to address.
