Sportstech startup SportVot has raised Rs 32.7 crore in a funding round led by IAN Alpha Fund, the second venture capital fund of IAN Group.
The round also saw participation from Anicut Capital, Lets Venture, Capital A, Sucseed Indovation, Garima Vohra, and Gaurav Chanana from Lucifer Circus and Lucifer Sports, among others.
The startup will use the fresh capital to support its international expansion, strengthen its AI-led production and analytics capabilities, and scale its white-label OTT solutions for sports bodies and leagues in India and overseas.
Founded in 2019 by Sidhhant Agarwal, Yash Bhagwatkar and Shubhangi Gupta, SportVot is working in a space that remains largely underserved. While major sports leagues enjoy advanced broadcast infrastructure, a vast majority of sporting events globally still go unrecorded and undistributed, limiting visibility, monetisation and talent discovery.
The startup is trying to bridge this gap through an AI-powered sports technology platform that allows organisers, from grassroots tournaments to semi-professional leagues, to produce and stream matches in broadcast quality without expensive infrastructure.
Its technology supports recording through smartphones as well as professional cameras, helping reduce production costs and improve scale.
The startup claims to have captured more than 5 lakh matches across over 30 countries and reached an audience of over 100 million viewers. It has also seen growing traction in markets such as North America, Europe, the Middle East and Australia.
Sarika Saxena, Managing Partner, IAN Alpha Fund, said, “At IAN Alpha Fund, we look for high-efficiency models that solve structural gaps. SportVot is doing exactly that by building for a segment of the sports world that has remained largely invisible despite its scale. What stood out to us was the company’s hardware-agnostic, AI-powered solution and its highly capital-efficient B2B model. Converting local matches into structured data, it creates a powerful infrastructure for talent scouting and commercial analytics. This blend of immediate business strength and long-term strategic value makes SportVot a compelling investment for IAN Alpha Fund.”
Sidhhant Agarwal, Founder & CEO, SportVot, “We are proud to have the backing of IAN Alpha Fund along with our new and existing investors in what marks the largest investment raised by a sports technology company in India. We plan to use these funds to scale our offerings in international markets, with some initial success coming our way in Australia & Africa. The plan is to get into European, West Asian, and American markets.”
“Our vision is to democratise access to technology and video creation for the 99% of sports tournaments & leagues that go unnoticed. This will help us increase our scale from 100k matches annually to half a million every year. The support from such marquee investors not only validates what SportVot is building but is also a massive indication that sports & sports tech in India is at an inflection point,” Agarwal added.
Beyond production and distribution, SportVot is also building a proprietary data layer, with each match contributing to a growing repository of sports data.
