Meta has announced a set of new artificial intelligence features for Facebook, led by an ‘AI Mode’ that allows users to ask questions and receive answers drawn from public discussions happening across the platform.
The update, detailed in an official company blog post on Monday, moves search beyond a list of links and towards summarised responses based on what people are saying in Groups, Reels, and other public content.
AI Mode uses Meta AI, which is powered by the company’s Muse Spark model, to surface perspectives and recommendations rooted in community conversations, explains Meta in the official announcement. When a user enters a plain-language query, the system generates a synthesised answer rather than returning traditional search results. Meta positioned the tool as a way to tap into “real perspectives and experiences” rather than a generic set of links.
The feature is part of a broader push to weave Meta AI deeper into Facebook’s existing experience, making the assistant accessible directly within the app’s search tab and Feed. Users can ask follow-up questions or dive deeper into content without leaving the platform, adds Meta in the blog post.
Alongside AI Mode, Meta introduced two creative tools. The first is an update to camera roll sharing suggestions, which now offer collage cutout templates and transition effects to automatically create stylised video montages. These suggestions remain opt-in and can be turned off at any time. The second is a set of AI-powered photo presets that let users change their clothing, hair, and accessories in images. A dedicated ‘Wear It’ option in Stories, for example, allows sports fans to virtually don a team jersey, while a ‘Wardrobe’ setting lets users restyle their profile picture.
The new search capability could meaningfully change how users interact with Facebook. Instead of scrolling through posts or clicking external links, people might increasingly rely on the platform itself to answer questions, from practical recommendations to cultural debates. While that shift could make Facebook a more immediate source of information, it also raises questions about accuracy. Because AI Mode draws from public user-generated content, there is no editorial vetting of the underlying sources, a concern that has already been raised about similar features on other platforms. Meta did not detail what safeguards, if any, are in place to flag outdated or misleading information surfaced by the tool.
The launch is the latest in a series of AI features from Meta, following animated profile pictures, automated Marketplace replies, and a creator assistant that suggests posting times and comment summaries. The company has also begun rolling out paid subscription plans for Facebook, Instagram, and WhatsApp, with further AI-related tiers expected.
The AI search mode and other new features are currently being rolled out in the United States and gradually to other countries at a later time.
