TikTok has introduced a series of new creative and artificial intelligence-powered advertising solutions aimed at helping brands develop campaigns more efficiently and engage with audiences through culturally relevant content.
The announcements were made at the Cannes Lions International Festival of Creativity 2026, where the company outlined new features designed to support marketers in creating and scaling campaigns on the platform.
Among the new products is Symphony Agent, an AI-powered tool that TikTok said is designed to help advertisers develop campaigns by combining marketing objectives with insights drawn from high-performing creator content. The system can also assist brands in identifying creators whose content aligns with campaign goals.
According to TikTok, Symphony Agent has been developed with safeguards including AI-generated content labels, invisible watermarks and content moderation filters. The tool is being integrated across TikTok’s creative products. In South Asia, Symphony Agent is available through Symphony Creative Studio.