Fintech startup Fi gives up on B2C neo-banking, shifts focus to B2B tech services; plans layoffs – The Economic Times

The Economic Times


Fintech startup Fi is undertaking a major restructuring exercise that will include staff layoffs and the sunsetting of several consumer-facing products, as it pivots its core business model from B2C neo-banking to B2B technology services.

In a LinkedIn post, cofounder Sujith Narayanan said the company’s senior leadership went through a period of “honest reflection” to mobilise the firm’s resources in a different direction. This will mark a departure from Fi’s original mission of providing a “thoughtful and human” digital banking experience for individual consumers.

“Clarity also means letting go of what no longer fits,” Narayanan stated. “As we realign, some products will be sunset and thus a few roles are being impacted.”

Narayanan did not specify the exact number of employees affected but emphasised that the job cuts were a result of the new organisational structure rather than a reflection of individual performance.

The decision comes after years of operating in what Narayanan described as a “traditional, highly constrained ecosystem”. Despite winning industry awards and securing patents for its consumer innovations, the leadership acknowledged that “not every bet paid off the way we hoped”.