- SoftSquared and Team Cookie Establish AI Startup Collaboration Framework Connecting Development to GTM
- Advanced startup execution infrastructure through projects, commercialization, education, and personnel exchange
As the AI startup environment changes rapidly, the importance of ‘execution infrastructure’ that connects simple technology development to market entry is growing. At this juncture, SoftSquared and Team Cookie have established a collaboration model that combines development and communication.
Team Cookie (CEO Ryu Tae-jun), a PR firm specializing in tech startups, announced on the 29th that it has signed a strategic memorandum of understanding (MOU) with AI development MSP SoftSquared (CEO Lee Ha-neul) to promote innovation in the domestic and international AI and tech ecosystems and to revitalize startups.
This agreement focuses on creating a structure that can simultaneously address the two axes of ‘development’ and ‘market communication’ that startups face during their growth process. Both companies plan to establish a cooperative system that supports the entire process, from the idea stage to product development, branding, and GTM (Go-to-Market).
Connecting ‘Idea → Product → Market’… Advanced Startup Execution Environment
The two companies pursue cooperation in various ways, including project matching, commercialization support, joint research, operation of educational programs, and personnel exchange. A key feature is the integrated support provided for development and market strategies, rather than separating them.
SoftSquare is a company that has supported the operation of development organizations for over 500 companies based on a network of approximately 7,000 developers. It provides a structure for developers and AI agents to collaborate through its platform ‘Gridge,’ and recently introduced ‘Gridge Observer,’ which analyzes development performance and risks based on project data.
Team Cookie is a PR firm specializing in tech startups that has supported branding and communication strategies for companies across various industries. In particular, it possesses experience in designing external messages for technology-based startups in sectors such as AI, fintech, Web3, and commerce during their market entry and growth.
Through this collaboration, the two companies aim to combine technological execution capabilities with market expansion strategies to create a structure that enables startups to more quickly establish their products in the market.
SoftSquare CEO Lee Ha-neul stated, “In the era of AI agents, the fastest-changing area is the development organization of startups,” adding, “Through this collaboration, Gridge will be able to establish itself as a core infrastructure for startup growth.”
Team Cookie CEO Ryu Tae-jun stated, “While the environment has become one where anyone can quickly create products using AI, the importance of sophisticated product design and brand strategy is actually growing,” adding, “We will support execution-oriented GTM strategies to help startups achieve actual business results.”
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